Job Description

Position

: Brand Manager

Location

: Cape Town / JHB

Reporting to

: Marketing Manager

Purpose of the Role

To develop the brand in South Africa through optimum use of the A&P investment tools; ensuring a 360? approach to all marketing strategies, ultimately growing market share and brand image in South Africa.

KEY RESPONSIBILITIES

Business Performance

Key Responsibilities:

Develop and execute brand strategies that align with commercial goals Lead budgeting and business forecasting processes for your category Monitor and analyze market trends, sales data, and competitor activity Act as both planner and buyer, managing end-to-end product lifecycle Collaborate with sales, supply chain, and creative teams to ensure seamless execution Deliver impactful marketing campaigns that drive consumer engagement and conversion Identify opportunities for growth, innovation, and product development Proven experience in a Brand Manager or Category Manager role Strong commercial acumen with the ability to forecast and manage budgets Excellent analytical and strategic thinking abilities Experience in planning and buying functions is highly advantageous Ability to thrive in a fast-paced, data-driven environment Strong interpersonal and communication skills Work with a passionate, collaborative team in a growing business Take ownership of exciting local and international brands Influence high-level decisions with your insights and leadership

Stakeholder engagement and management

Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market Work with all stakeholders to gain maximum exposure for the brand Co-ordination and implementation of PR activity

Budget and Financial Management

Management of marketing budget Management and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability Ensuring achievement of wholesale budgets across all retailers

COMPETENCIES

Deciding and Initiating Action Working with People Writing and Reporting Persuading and Influencing Planning and Organising Delivering Results & Meeting Customer Expectations Adapting and responding to change Coping with pressures and setbacks Analysing Entrepreneurial and commercial thinking

SKILLS

Strong understanding of Brand management & Marketing concepts Willing and able to work on both strategy and operational subjects Attention to detail Proactivity, adaptability & flexibility Multitasking Strong interpersonal skills Negotiation skills Communication skills Business acumen

MINIMUM REQUIREMENTS/QUALIFICATIONS

Business/Marketing degree


5 years relevant experience in the cosmetics industry