Job Description

Education:

• Relevant Degree or Diploma

Skills/Experience required:

• 4 years or more experience as a Brand Manager in a relevant FMCG environment
• Previous experience in the Personal Care industry
• Previous experience dealing with well-known retailers
• Experience with and an understanding of market research
• Experience in retail product development/ management.
• Ability to deal with B2B vendors and clients at management level

:

• Developing a deep understanding of the category, channel, competitor dynamics and consumer preferences.
• Leading brand positioning and architecture.
• Developing and executing brand strategies and marketing plans, with a focus on category and channel insights, profitability and regulatory requirements.
• Ensuring a 3-year NPD pipeline is in place, in line with consumer and category insights and brand strategies, with P&Ls and forecasting in place.
• Managing design traffic, briefing, vetting & approval of all artwork created by the in-house designer.
• Managing private label projects, ensuring its profitability
• Prioritising key activities to drive the business objectives.
• Project managing all brand and marketing activities, to ensure they are executed on time, to the highest standard and using the most effective mediums of communication.
• Managing marketing budget and monitoring spend, to ensure relevant ROI per activity.
• Reporting on brand and marketing performance, relative to competitors, and identifying corrective actions to ensure excellence.
• Leading profitability improvement projects, for example, COGs value engineering, SKU rationalization, promotional plans.
• Recommending and implementing pricing strategies aligned to category, industry and business requirements.
• Enabling the insights agenda through effective reporting and feedback to the broader team.
• Working cross functionally, ensuring buy-in from stakeholders.
• Partnering with the sales team ensuring activity plans and material developed are suited to target customers, their retail environment and are cut-through.
• Managing effective tools for the sales team to support their functions in trade, including tools for the third-party retail solutions company.
• Leading Corporate & Hospitality strategy and growth plan, building profitable gifting catalogues and promotions.
• Identifying & managing collab opportunities with like-minded brands to launch impactful and profitable campaigns.
• Ensuring the right agencies and suppliers are in place to deliver on brand and marketing projects and plans, monitoring delivery and performance.
• Building strong partnerships with agencies and suppliers and ensuring they are thoroughly immersed in the market, product categories and the brand world.
• Signing-off all PR & Social activity and plans and budgets, ensuring KPIs are in place to deliver effective and impactful.
• Managing brand website, ensuring all updates, changes and reporting are implemented by the agency.
• Managing brand and social competitions, ensuring T&Cs are in place and that winner prizes are awarded in a professional and timeous manner.
• Managing image library for broadsheet partners to access.
• Managing photoshoots for product packaging and social media content shoots.
• Managing all marketing product orders
• Co-managing product listing documentation with the quality manager, ensuring all information and specifications are correct, compliant and up-to-date.
• Managing product barcodes and liaising with Consumer Goods Council on packaging requirements.
• Co-managing consumer complaints with quality manager.
• Managing key house accounts, ensuring growth is achieved through identifying new opportunities and putting measurable plans in place.
• Developing a business calendar to drive structure and effective communication between teams and departments.
• Managing ad-hoc office tasks such as induction training, monthly internal brand training, employee of the month gifts and certificates, year-end functions, factory tours, building signage, sourcing of materials/items for office .
• Managing brand Ambassadors both Celebs and sports teams.

Please apply directly, by clicking on the apply button or visit

ExecutivePlacements.com