Job Description

RESPONSIBILITIES

• Assist Senior Brand Manager to execute brand campaigns and initiatives in line with brand strategy
• Actively assist the Senior Brand Manager on major projects

• New product launches
• Briefing agencies
• Review preparations
• Market & Competitor Analysis
• Execution of In store campaigns
• Above The Line and Below The Line Brand activation
• Trade Shows
• Drive & own part of brand porfolio :

• Manage projects related to product introductions (New Product Development).
• Develop communication plan to drive NPD
• Use Nielsen data and Category Management to find and address gaps in distribution on anongoing basis
• Conduct listing and ranging exercises
• Present launches of line extension to the commercial team
• Develop artwork and messaging for in-store communication
• Conduct pricing analysis weekly, using data from Weekly Pricing Survey and highlight issues/opportunities
• Contribute to achievement of financial and market share objectives

• Assist in delivering timely, accurate figures & analytical data:
• Provide analysis of market shares
• Provide analysis of monthly tonnage tracking
• Provide analysis on pricing weekly using data from Weekly Pricing Survey
• Update competitor activity folder on an on-going basis
• Assist with tracking and reporting on the performance of the brand and competitor performance (Including but not limited to market trends, pricing, distribution and listing)
• Maintain competitor activity tracker and have awareness on market situations, potential threats and opportunities
• Conduct ranging and assortment exercises by channel, towards ensuring promotional effectiveness.
• Undertake regular trade visits for better understanding of category opportunities and in-store activities.
• Assist marketing team with Brand Administration and Advertising & Promotion Budget Tracking

• Bachelor's Degree / B-Tech in Marketing/IMM (NQF7/10)

• Minimum of 1 year experience in an FMCG marketing environment within food manufacturing
• Agency experience (worked previously with an external agency)

• Marketing and Sales principles
• Basic Financial and Profit & Loss understanding
• Sound knowledge and understanding Data sources such as Nielsen, IRI, Data Orbis
• MS Office and SAP Proficiency
• Project management
• Advanced English Language proficiency
• Business writing skills
• Data analysis and interpretation
• Activities Co-ordination
• Ability to manage multiple projects at the same time
• Planning and organising
• Creative/Innovative
• Attentive to detail
• Open-minded and versatile
• Solutions-oriented,
• Ambitious & Driven
• Passionate and able to work in a fast-paced environment