(ARM) is responsible for the performance, growth, and overall health of a defined agent base in the informal economy. This role ensures agents are engaged, equipped, compliant, and delivering consistent value across fintech services. The
ARM
builds strong relationships, drives transactional growth, supports new product adoption, resolves operational issues quickly, and acts as the primary link between the company and its agent network. Success requires a combination of field execution, commercial insight, problem-solving ability, and the ability to influence and uplift agents operating in diverse and often challenging environments.
Key Responsibilities
Agent Performance & Growth
Drive transaction growth, revenue, and overall productivity across the assigned agent base.
Monitor agent performance dashboards and intervene early on declining accounts.
Identify upsell and cross-sell opportunities across the fintech product suite.
Develop agent-specific growth plans for top, mid, and underperforming agents.
Relationship Management
Build trust-based, long-term relationships with agents, owners, and key decision-makers.
Conduct regular site visits, check-ins, and structured engagement sessions.
Maintain a steady rhythm of communication to keep agents aligned with priorities and targets
Onboarding, Training & Enablement
Facilitate onboarding and ensure agents understand product features, pricing, and compliance expectations.
Conduct refresher training on new features, security protocols, and customer service standards.
Ensure agents have the tools, materials, and support needed to operate effectively.
Operational & Compliance Manageme
nt
Conduct compliance checks, KYC reviews, device audits, and settlement reconciliation where necessary.
Ensure adherence to company policies, cash handling standards, and regulatory requirements.
Escalate operational issues and follow through until resolution.
Market Insights & Competitor Awareness
Track local market dynamics, competitor activity, and customer behaviour in each trading area.
Share insights with internal teams to support product design, pricing decisions, and strategy refinement.
Partner Support & Issue Resolution
Act as the first point of escalation for agent issues (technical, operational, financial, or behavioural).
Ensure timely resolution and keep agents updated throughout the process.
Maintain a high level of satisfaction and retention among the agent base.
Reporting & Administration
Provide weekly reports on performance trends, risks, wins, and opportunities.
Maintain accurate and up-to-date agent records in CRM or internal systems.
Prepare business cases for agent expansion or closure where appropriate.
Key Performance Indicators (KPIs)
Commercial
Month-on-month transaction and revenue growth
Achievement of regional and agent-level targets
Increase in active agent rate and reduction in dormant sites
Agent Health & Engagement
Agent retention rate
Frequency and quality of agent visits/interactions
Agent satisfaction score (surveys, feedback, sentiment)
Operational Excellence
Compliance audit pass rates
Resolution time of agent issues (SLA adherence)
Accuracy of reporting and CRM updates
Channel Development
Successful rollout and adoption of new fintech products
Number of business development opportunities identified and activated
Growth in high-value agent segments (taverns, spazas, high-traffic nodes)
Required Competencies & Skills
Technical & Commercial Skills
Strong understanding of fintech, digital payments, POS systems, or agent-based distribution
Ability to interpret dashboards and performance analytics
Solid commercial judgement (pricing, profitability, channel economics)
Relationship & Stakeholder Skills
Strong interpersonal and communication skills
Ability to influence and motivate informal market partners
Conflict resolution and negotiation ability
Execution Skills
High resilience and adaptability to informal market dynamics
Strong planning and territory management
Hands-on problem solving with urgency and ownership
Behavioural Competencies
Accountability and reliability
Empathy and emotional intelligence
Professionalism and integrity
Customer-centric mindset
Proactive and solutions-driven approach
Experience & Qualifications
2-5 years experience in fintech, FMCG, financial services, or informal trade channel management
Field-based relationship or sales management experience essential
Valid driver's licence
Knowledge of local township/tavern/spaza ecosystems is a strong advantage
* Basic technical aptitude (device troubleshooting, app usage, POS systems)
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