Job Description

Purpose of the role

"Take the lead in driving impactful regional activations that showcase STADIO's vision and connect with the next generation of students."

The Activations Team Leader will drive impactful regional activations that showcase and strengthen the STADIO brand. This role focuses on securing and quality assuring school presentations and promotions, managing marketing materials, and supporting lead generation to help achieve student enrolment targets.

Key Roles and Responsibilities:

To support the execution of the STADIO Marketing and Communication action plan.

Ensure knowledge of the STADIO product is current and accurate - through self-study and training engagements

Ensure STADIO messaging and branding are properly understood and underpin all activities and interactions carried out on behalf of the Institution

Ensure the STADIO brand is represented effectively at all times

Reflect the core values and principles of STADIO and ensure all communications adhere to the same

Provide effective career guidance for all STADIO prospective students within the larger STADIO context

To support the National Activation action plan and implement quality assurance

Complete all school activations as per the minimum standards document to ensure maximum lead gathering

Utilise correct branding and physical presence at all school encounters

Establish and maintain high-quality standards for all school activations

Gather feedback to continuously improve the effectiveness of activation initiatives

Monitor and address activation errors to enhance quality

Collect feedback from school stakeholders and analyse feedback data.

To support the Schools Activation Plan by increasing cover in all regions

Identify target schools, regions, and demographics for activation campaigns

Plan and execute activation events, including scheduling, logistics, and resource allocation

Maintain good relationships with the schools

Handle all school magazine publications, sponsorships and events through direct cooperation with the Activations Manager

Stock Management

Efficiently manage promotional and marketing materials for activations in a particular region

Maintain accurate stock inventory records and monitor levels

Ensure timely stock replenishment from suppliers

Implement stock control systems to minimise wastage and reduce holding costs

Regularly update stock records and track stock levels

Lead Allocation and Tracking

Allocate leads to the appropriate enrolment counselors and admissions teams

Monitor and report on lead progress

Develop and deploy lead allocation systems for efficient distribution

Regularly allocate leads to the relevant teams and track follow-up activities

REQUIREMENTS

Requirements

Relevant tertiary qualification in Marketing, Communications, or a related field.

Minimum of 3-5 years' experience in marketing, promotions, activations, or events management.

Strong organisational, planning, and project management skills.

Excellent communication and presentation skills.

Ability to lead, motivate, and work with diverse teams.

Willingness to travel within the region and work flexible hours when required.

A valid driver's licence and own reliable transport.