Job Description

Job Summary
Employer Description
Game Reserve in KZN

Our client is seeking a Digital Marketing Officer to support their marketing and sales initiatives. This role demands a combination of technical, creative and administrative expertise, with a strong focus on SEO, CRM management, web development and digital content creation. The successful candidate will be responsible for executing marketing strategies, managing digital assets, supporting sales administration and ensuring all platforms and tools are fully optimized and up to date.
Key Responsibilities:
Digital Marketing & Web Management
Implement and manage on-page and off-page SEO strategies to drive organic traffic and improve rankings.
Assist in web development using WordPress, website maintenance to ensure functionality, accuracy and user experience.
Compose and post content on the company's website and social media platforms.
Monitor and report on web analytics, social media metrics and SEO performance.
CRM & Database Management
Maintain and optimise the HubSpot CRM system for maximum efficiency and adoption across teams.
Build and segment targeted databases for mailers, campaigns and reporting.
Ensure accurate and consistent data input and usage of CRM across departments.
Develop and distribute email campaigns using CRM and marketing automation tools.
Sales & Marketing Support
Assist the sales team with sales administration, proposal generation and document formatting.
Maintain and update the marketing library (brochures, images, templates, presentations).
Conduct market research, competitor analysis and compile findings for strategic planning.
Help identify emerging marketing trends and recommend innovative strategies.
Support in the organisation of promotional events, exhibitions and campaign rollouts.
Design and Content
Assist with basic graphic design for marketing materials using tools like Canva, CorelDRAW Suite, Adobe Suite, etc.
Write and edit marketing collateral, brochures, newsletters, press releases and sales documents.
Prepare and deliver internal and external promotional presentations.
Platform & Channel Management
Manage listings and content on all OTA (Online Travel Agent) platforms and ensure consistency across channels.
Collaborate with internal teams, clients and partners on campaign development and delivery.
Coordination of external marketing companies
Managing relationships with service providers to ensure alignment with internal goals and overseeing deliverables.
Operational oversight of contracts with external service providers, including risk management
Qualifications
Minimum 3-5 years' experience in a marketing department with extensive experience and knowledge of the travel and tourism industry
Tertiary qualification in Marketing or equivalent, with a preferred qualification in Digital Marketing.
Skills
Proven experience with SEO and web content optimisation.
Basic web development skills (HTML/CSS, CMS platforms like WordPress).
Proficient in HubSpot CRM: contract management, workflows, reporting, email marketing.
Strong administrative and organisational skills with high attention to detail.
Ability to multi-task, manage multiple deadlines and work well under pressure.
Working knowledge of graphic design tools (e.g., Canva, CorelDRAW Suite, Adobe Suite).
Familiarity with social media platforms, digital advertising and email marketing.
Excellent written and verbal communication skills.
Analytical thinking with a data-driven mindset.
Team player with a proactive attitude
Benefits
Medical Health Insurance
Provident fund contribution
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