Job Description

Programme Coordinator - Higher Certificate in Digital Marketing & Social Media

Institution:

Alpvest Institute for FutureTech (AIFT)

Location:

Umhlanga

Purpose of the Role

The Programme Coordinator for the Higher Certificate in Digital Marketing & Social Media is responsible for the academic coordination, curriculum delivery, and marketing of the qualification. The role requires a dynamic professional with strong subject knowledge in digital marketing, content creation, and social media, coupled with the ability to promote the qualification to prospective students and external stakeholders.

Key Responsibilities

Academic Coordination

Oversee the planning, implementation, and evaluation of the Higher Certificate in Digital Marketing & Social Media. Develop, review, and update learning materials, assessments, and programme documentation. Support lecturers and tutors in programme delivery, ensuring academic quality and student success. Monitor student performance, provide academic support interventions, and compile progress reports.

Content Creation & Marketing

Create engaging digital content (videos, infographics, blogs, social media campaigns) to promote the qualification. Develop and implement marketing strategies to increase student enrolments and brand awareness. Collaborate with the Marketing Department to design campaigns targeting key student markets. Act as a brand ambassador for AIFT by showcasing the programme's unique value proposition.

Programme Administration

Coordinate student registration, timetables, and programme logistics. Serve as the primary point of contact for student queries related to the qualification. Compile reports for management on enrolments, retention, and programme outcomes. Build relationships with industry partners to enhance work-integrated learning opportunities.

Minimum Requirements

Bachelor's degree in Marketing, Digital Marketing, or related field (Honours preferred). Minimum 2 years' experience in digital marketing, content creation, or social media management. Strong knowledge of marketing strategy, digital platforms, and emerging trends. Proven experience in developing and executing digital marketing campaigns. Excellent written and verbal communication skills. Competence in academic coordination or programme management will be advantageous.

Key Competencies

Strong organisational and project management skills. Creative content creation and digital storytelling ability. Ability to balance academic responsibilities with promotional activities. Stakeholder engagement and relationship management. Proficiency in digital marketing tools

Performance Indicators (KPIs)

Student enrolment targets achieved for the qualification. Student retention and pass rates aligned with AIFT benchmarks. Quality of marketing content produced and campaign effectiveness. Compliance with CHE academic requirements. Stakeholder and industry engagement outcome
Job Type: Full-time

Pay: From R7000,00 per month

Work Location: In person