Job Description

Wine Estate Marketing Coordinator (Digital Marketing & Design Coordinator) - StellenboschFull job descriptionA Wine Estate is looking for an experienced and qualified Digital Marketing & Design Coordinator to join the team. To support and Assist the Head of Marketing and to help manage all Digital Marketing and communication concerns.RESPONSIBILITIES:1. Content creation & copy editing:Writing, reviewing, editing and updating all marketing content of the Estate;Assisting the creative team with the design of promotional material.Bring creativity and inspiration to propose future content for the property.2. DigitalPrepare well-structured drafts using digital publishing platforms;Schedule content in line with global engagement strategies;Conduct keyword research and use SEO guidelines to optimize content;Using social media to engage consumers, respond to questions or complaints and to promote company initiatives;Monitoring social media and company website metrics;Coordinate with marketing and design teams to illustrate articles;Measure web traffic to content (e.g., conversion and bounce rates);Develop creative and engaging social media content;Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels;Oversee, plan schedule and deliver content across different platformsCreate engaging multimedia content (and/or outsource this effectively) across multiple platforms;Develop, launch and manage campaigns that promote our organization and brand;Form key relationships with agreed influencers across the social media platforms;Undertake audience research;Manage and facilitate social media communities by responding to social media posts and developing discussions;Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights;Research and evaluate the latest trends and techniques3. DesignCreation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements and press releases using InDesign)Liaise with external design and print houses where necessary to ensure production deadlines are metLiaising with all departments to execute their design needs.4. Communication & Administrative Support:Coordination and management of all Printed Collateral across the Estate:Distribution within departmentsMonthly Stock Take to ensure levels are maintainedQuotes from relevant companies and orders (Pivotpress)Coordination of Press Clippings and features administration including media database.Coordination and supervision of Estate photo and video shootsAssist with all communication between the local tourism offices, press offices and partner organizations where requiredOrganizing and collating information of the Estate and retail brands for media requestsProvide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates to all Estate departmentsCreate & update Estate databasesMake up xe2x80x9cMedia Bagsxe2x80x9d when required marketing collateralManaging the Marketing & PR diaryAssist the Manager with any other needs or requests they may haveMain Requirements:Relevant qualification in Marketing/Advertising, or equivalentPreferably 1- 2 years previous experience in similar rolePrevious design experienceProficient in InDesign, Photoshop and IllustratorActive on social mediaKnowledge of CMSExcellent copywriting and copy-editing skillsHighly organizedStrong computer literacyProject management experienceStrong attention to detailKnowledge of web analyticsStrong presentation skillsMust be proficient with the English languageExcellent interpersonal- & communication skillsAbility to maintain a professional working relationship with all departmentsFlexibility and AccountabilityPlease forward a full up to date CVJob Type: Full-timeSalary: R18,000.00 - R20,000.00 per monthAbility to commute/relocate:Stellenbosch, Western Cape: Reliably commute or planning to relocate before starting work (Required)

JTJ Group