Web Master (junior/senior)

Cape Town, Western Cape, South Africa

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Tools & Platforms Youll Use:

Key Responsibilities:

eCommerce Management: Maintain and optimise Shopify websites, including product updates, app integrations, promotions, and UX improvements.
Conversion Rate Optimisation: Research and implement strategies to enhance site performance and maximise conversions.
Email & SMS Marketing: Manage Klaviyo campaigns, including flows, segmentation, A/B testing, and performance reporting.
SEO Strategy: Lead on-page, technical, and content SEO efforts, alongside local SEO (Google Business Profile optimisation).
Performance Tracking: Monitor KPIs using Looker, Google Analytics, and other reporting toolsopen to adopting new solutions as needed.
Conversion Tracking: Implement and manage tracking via Google Tag Manager and analytics platforms.
Digital Leadership: Serve as the primary contact for all eCommerce and digital marketing queries across the brands.

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