The Gaming segment will lead the Gaming Strategy and business objectives for Sun International, providing thought leadership and advice on measuring product performance, revenue growth, operational governance and service standards, as well as building strategic relationships and partnerships with key stakeholders; and leading the integration of group-wide projects into operations.
The VIP Executive Host as part of the central VIP Gaming team will be responsible for implementing the VIP customer program and mobilising VIP customers across gaming operations at multiple Sun International properties with the aim of creating great customer experiences for our VIP gaming customers in order to acquire, build and retain relationships with these customers, grow VIP business and achieve or exceed revenue and visitation targets, in line with gaming regulations; legislative requirements and company standards.
Education
Grade 12
3-Year Tertiary qualification in marketing or similar is an advantage
Experience
Minimum of 6 years experience in a VIP gaming environment including 3 years personal hosting experience is essential
Supervisory experience would be an advantage
Skills and Knowledge
Creating solutions
Integrating (Connecting, Relating, Managing Conflict)
Analysing
Initiating and Implementing Skills
Ownership and Control
Managing Customer & Stakeholder relationships
Emotional Maturity
CRM systems
Negotiating skills
Networking skills
Knowledge of gaming industry
Manipulation of system data
Report writing
Advanced written and verbal communication skills
Proficient computer skills - MS Office
Sales forecasting and reporting
Financial and Business acumen
Cultural understanding & protocol
Coaching
Project management
Key Performance Areas
Build and maintain networks with VIP gaming customers to build relationships and mobilise business across properties
Participate in managing high-value customer accounts to increase customer visits and promote revenue growth, including communicating and conducting regular follow-ups to maintain the relationships, promoting brand loyalty and ensuring SI as the brand of choice
Provide input and insights and make recommendations around VIP plans by determining and evaluating trends and customer preferences, using business intelligence tools and data to ensure the Sun International VIP product remains relevant and attractive
Leverage off direct marketing offers and promotional events in order to mobilise VIP customers and business
Utilise customer recognition triggers to enhance customer experiences for relevant VIP customers
Implement plans and initiatives to promote Sun International's gaming facilities, events and VIP player recognition across business operations
Collaborate with unit teams around plans for VIP customers visiting the properties, including transport, meet and greet processes on arrival and departure, room checks and reservations; tickets for special events, etc.
Oversee the co-ordination and arrangements for relevant customer excursions, activities and requirements during their stay
Manage customers' special requests and all inbound calls to resolution
Handle any complaints, disputes and suggestions and escalate when required
Host and entertain VIP gaming customers as required
Recognise customers on special occasions including birthday and other important dates.
Work within current business strategies and recognize potential opportunities for new business and customer acquisition
Facilitate the organisation of VIP events with relevant departments and attend VIP gaming events to build and grow relationships with key customers
Manage VIP customers using CRM in line with targets, and accurately update clients' profiles with preferences on an ongoing basis in order to maintain data integrity
Maintain the confidentiality of customer's information in all gaming and CRM systems
Manage the individual VIP customer's comp spend in line with the re-investment model and Central Comp policy, indicating offerings to activations in order to generate revenues
Update hotel operations timeously of any changes to billing requirements
Build relationships with business partners and service providers to be leveraged to mutual benefit in building customer relationships
Record and report on ROI's for all functions and VIP initiatives; customer play statistics, and other analyses as may be required.
Provide input into innovative concepts and customer insights to showcase VIP gaming opportunities that will increase customer activity, site visitations and footfall to the various properties
Implement solutions to improve overall customer experience and offerings to VIP customers to address identified gaps and opportunities.
Track and analyse feedback from clients with regards their experiences, taking any remedial action to address areas of concern with relevant stakeholders
Provide advice and support to the VIP Personal Hosts at unit level that have the Player development portfolio, to identify and build relationships with key gaming customers
Equity
Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.
POPI Statement.
Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed. In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement.
* Please also note that if you have not been contacted within 1 month after the closing date of this advertisement, please accept that your application has been unsuccessful.
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