Job Description

Join Lactalis at our offices in Stellenbosch and take on the challenge of managing the Trade Marketing execution on Cheese. Your role is to be the link between Marketing and Sales, turning our brand strategies into winning customer plans that deliver profitable growth. Successful candidates need to have 5-7 years experience within a Marketing/Sales/Trade Marketing environment. FMCG experience preferable.
Required Skills
xc2xb7 3-year Marketing & Sales Diploma/Degree
xc2xb7 5-7 years within an FMCG environment would be advantageous
xc2xb7 Working knowledge of Category Management tools (Excel; IRI/AC Nielsen; Dunhumby)
xc2xb7 Strong project management and presentation skills
xc2xb7 Ability to communicate at all levels (business & customer interface)
xc2xb7 Interpret & understand complex financial, consumer and shopper data
xc2xb7 Initiate cross functional business approach & collaboration
xc2xb7 Ability to work independently
Duties & Responsibilities
Driving the Commercial Planning process
xc2xb7 Build and develop channel plans aligned to the marketing strategy and objectives
xc2xb7 Develop and drive quarterly promotional activity grids with Key Account managers
xc2xb7 Build effective relationships and processes between Marketing/Sales teams
xc2xb7 Oversee the deployment of the marketing plan to the Sales and Field Sales teams, including monthly/quarterly cycle planning
xc2xb7 Monitor and track the implementation of pricing/promotional strategies
Overseeing Trade marketing activation
xc2xb7 Develop and implement the trade marketing strategy and budget
xc2xb7 Develop winning channel specific POP solutions to drive brand visibility and sales
xc2xb7 Develop & implement trade and brand activation plans to drive shopper engagement
xc2xb7 Implement the Go-To-Market strategy for NPD, including developing the trade proposition, distribution targets, merchandising guidelines and launch plan execution
xc2xb7 Translate brand strategies into Customer speak to WIN at the POP
Driving Category management with Customers
xc2xb7 Drive the Category Management agenda with customers, focusing on long-term category growth, distribution, ranging and space management
xc2xb7 Provide support to the Key Accounts team by conducting regular business analyses and presentations to ID opportunities and deliver incremental growth
xc2xb7 Utilise shopper research and market intelligence to develop the Category Plan as well as strategic Customer/Top to Top reviews
xc2xb7 Drive the implementation of Merchandising guidelines, including training Field sales team
xc2xb7 Provide selling arguments for product-ranging and distribution targets for NPD