Job Description

TikTok Ads Specialist (Performance Marketing)

North American Experience is Must have

Job Type: Full-time / Contract

Work Location: Remote

Industry: Home Services (Appliance Repair, Plumbing, HVAC), Sas, E-commerce

Job Overview

We are hiring an experienced TikTok Ads Specialist to own and scale paid TikTok campaigns focused on real performance outcomes: booked calls, qualified leads, and purchases.

This role is not for brand awareness or boosted posts. You will be responsible for end-to-end campaign performance, from account structure and creative testing to scaling and optimization.

Key Responsibilities

Build, manage, and optimize TikTok Ads campaigns with conversion objectives Structure campaigns correctly at the campaign, ad group, and creative levels Launch and iterate creative tests using UGC and native TikTok formats Monitor and optimize performance based on CPA, ROAS, and conversion volume Identify winning creatives and scale them without increasing acquisition costs Detect creative fatigue and rotate concepts proactively Ensure accurate pixel tracking, event setup, and attribution Collaborate with content creators and editors by providing clear creative direction Produce weekly performance reports with actionable insights
Required Experience and Skills

Proven experience managing TikTok Ads accounts focused on conversions Demonstrated ability to scale campaigns profitably Strong understanding of Spark Ads and non-Spark Ads use cases Knowledge of TikTok Ads Manager, learning phase behavior, and budget pacing Ability to analyze metrics including CPA, hook retention, ROAS, and CTR Experience working with lead generation funnels, booking flows, or e-commerce checkouts Strong analytical mindset with comfort making rapid optimization decisions
What You Must Already Know

How to structure TikTok ad accounts for performance How to identify and scale winning creatives How to manage creative testing efficiently How to interpret performance data beyond surface-level metrics How to communicate clearly with creative teams to produce high-converting ads
Training on fundamentals will not be provided. This role requires hands-on experience.

Who This Role Is Not For

Candidates without direct TikTok Ads management experience Brand-only or influencer-only marketers Media buyers who rely solely on automation without analysis Candidates who are not comfortable being accountable for results
Performance Metrics

Success in this role will be measured by:

Cost per lead or cost per booked call Conversion volume and consistency Return on ad spend (where applicable) Speed and quality of testing and iteration Ability to scale spend while maintaining efficiency
Interview Process

Shortlisted candidates will be invited to complete a paid practical assessment, which may include:

Auditing a sample TikTok ad account Identifying performance bottlenecks Proposing new creative concepts Outlining a short-term optimization or scaling plan
Compensation

Compensation will be based on experience and performance and may include:

Competitive base pay or monthly retainer Performance-based bonuses tied to results Long-term growth opportunities across multiple brands
How to Apply

Please include:

TikTok ad accounts you have personally managed

Examples of measurable results (CPA, spend, ROAS)

A brief explanation of your experience with conversion-focused TikTok campaigns

Applications without relevant TikTok Ads experience will not be considered.

Job Type: Full-time

Pay: R16000,00 - R20000,00 per month

Work Location: Remote