Job Description

Our purpose

is...



To change people's lives for the better through wellness. We are passionate about supporting people to lead healthy fulfilled lives by providing a space where they can focus on their physical, mental and social well-being.



Our mission is to create an environment where wellness works for everyone. At Virgin Active wellness is not just about fitness- it's about creating real experiences that support members in their holistic health journey.



We provide a luxury wellness environment that fosters personal growth, community, and transformation. Our approach is accessible, inclusive, and built on the foundation of social wellness.



Our wellness offering is built on core pillars which define who we are and how we deliver on our promise:

Refreshing Real Experiences*: Authentic, engaging experiences that inspire lasting wellness.

Holistic Wellness*: A comprehensive approach integrating fitness, mental health, nutrition, and recovery.

Curated Guidance and Progress*: Personalized coaching and programs to support sustainable progress.

Communities Without Conformity*: Diverse, welcoming environments where everyone feels empowered.



Embed the global Virgin Active promise of "social wellness club" into every club by co?creating locally resonant activations that honour each clubs' unique member base Leverage proven nudge principles and creative brand design to craft experiences that not only delight members in the moment but build enduring habits and loyalty over time. Act as the empathetic bridge between digital tools and real?world connection, ensuring every member feels personally seen, supported and celebrated through both high?tech nudges and high?touch hospitality. Translate engagement metrics into actionable on-the-ground insights for gym GM's, iterating programs rapidly and sharing best practices across regions gyms to cultivate thriving wellness communities in every club. Equip local club teams with the frameworks, playbooks and coaching they need to adapt, own and elevate every campaign--fostering a culture of continuous innovation, collaboration and shared success on a truly global stage.

Your Purpose....

Embed the global Virgin Active promise of "social wellness club" into every club by co?creating locally resonant activations that honour each clubs' unique member base Leverage proven nudge principles and creative brand design to craft experiences that not only delight members in the moment but build enduring habits and loyalty over time. Act as the empathetic bridge between digital tools and real?world connection, ensuring every member feels personally seen, supported and celebrated through both high?tech nudges and high?touch hospitality. Translate engagement metrics into actionable on-the-ground insights for gym GM's, iterating programs rapidly and sharing best practices across regions gyms to cultivate thriving wellness communities in every club. Equip local club teams with the frameworks, playbooks and coaching they need to adapt, own and elevate every campaign--fostering a culture of continuous innovation, collaboration and shared success on a truly global stage.

Your Duties and Responsibilities...

Working hand in hand with the Customer and Marketing teams to build a calendar of club specific activations that bring the "social wellness club" to life Design in club brand interventions giving members more reasons to visit, engage and enjoy the space Create the blueprint for club-delivered community events and activations that cement our position as a premium social wellness club proposition and set the stage for moments of Unreasonable Hospitality Connect in club interactions with in-app engagement, using in club elements to reinforce our digital capabilities Act as the point of contact between marketing and clubs, to ensure club teams are informed of all marketing activities, providing detailed launch plans for all initiatives and holding clubs to brand standards Closely manage relationships with print and distribution companies to ensure delivery of all collateral on time and on budget. Ensure production, distribution, and set up of campaigns according to the club database. Conduct regular site visits to all clubs to manage key launches, execute activations, monitor brand standards, build meaningful relationships and be the ambassador for our brand within the clubs Establish key measures of success for all campaigns and activations and deliver timeous reports on these Codify and share learnings with HO team, with club teams, and with the Global business

Build the World's Best Onboarding Experience

Lead the onboarding strategy rollout across Virgin Active SA clubs Standardised implementation elements of the strategy to ensure uniformity Collaborate across business teams for seamless implementation. Build clear performance metrics and improve underperforming clubs. Ensure onboarding includes goal-setting, app usage, community connections, manager introductions, one-on-one consultations, and habit-forming plans. Monitor and follow up with members during their first three months.

Community Building

Drive club communities (e.g., yoga, Pilates, swimming, coworking spaces). Facilitate member connections and two-way communication within communities. Identify and re-engage inactive members through community outreach. Promote community offerings clearly to all members.

Unreasonable Hospitality

Establish a distinct hospitality experience across all clubs based on Will Guidara's approach. Implement standardised but unique hospitality experiences club-wide. Train and support teams in delivering personalized, memorable member experiences. Monitor hospitality execution consistently across clubs.

We can't live without... (Minimum Requirements)

Creative or Marketing diploma or degree 10+ years of experience in premium retail or customer-facing environments A passion for bringing brands to life in physical space Experience in creating and executing events and activations in retail / hospitality spaces Ability to translate brand and marketing into memorable experiences Experience managing suppliers and distribution requirements A team player that thrives on collaboration Excellent communication skills - you'll be the superglue between H/O and clubs A finger on the pulse of event and activation trends to ensure events are engaging and meet project deliverables. Project management skills with the capability to juggle a range of projects, managing input and sign-off and ensuring launch readiness Process Driven - You will need to pull together campaign detail and visuals from various sources and compile it all into something that creates real impact in our physical spaces Coolness under deadline pressure - there's no time for tantrums Self-Starter - Proactively learn and master new systems and technologies to perform L2 support functions effectively. This role requires flexibility in working hours to accommodate the dynamic needs of our members and staff. A high tolerance for ambiguity, ability to be productive in high-paced, uncertain environments Wellness knowledge, to engage and inspire others to take a holistic approach to wellness.

We'd like you to have... (Attributes)

Adaptability (must be able to adapt to a fast paced, changing environment) Be curious (must be willing to succeed, seek opportunities to learn and grow) Have a winning mentality (must be willing to go over and above to achieve success) Must be motivated to achieve success. A commitment to making a difference in people's lives. A Growth mindset The ability to work independently. Trustworthiness (must always act in doing the right thing) A drive to create moments of magic for our members. The ability to make decisions and take ownership and responsibility for the decision. Action orientation

We'd love you to have... (additional skills)

Wellness knowledge, to engage and inspire others to take a holistic approach to wellness. The ability to be agile. The ability to be collaborative. * High Interpersonal skills (EQ)