Job Description

At Africa-Experience, we dont just sell tours, we craft once-in-a-lifetime travel experiences across Southern and East Africa. As we grow our direct-to-client business and elevate our brand presence globally, we are looking for an experienced, forward-thinking Social Media Strategist to lead our social media efforts across platforms.
This role is designed for a seasoned digital strategist with a proven ability to think long-term, build premium brand narratives, and execute content and campaigns that convert. You will take ownership of our social media channels with a strong focus on Instagram and Facebook and ensure they reflect the unique, high-quality experiences we offer.
Key Responsibilities
Strategy & Leadership

• Design and execute a comprehensive social media strategy that supports brand awareness, community engagement, and lead generation across relevant platforms.
• Define and track clear KPIs, using data-driven insights to adjust and optimise performance.
• Ensure alignment between social media activity and broader marketing, sales, and business development goals.

Content Development & Campaign Execution

• Lead the creation of high-quality, brand-aligned content in both visual and written formats.
• Manage content calendars, storytelling themes, and publishing workflows to maintain consistency and engagement.
• Plan, execute, and optimise paid social media campaigns (primarily on Meta platforms), including audience targeting, budget management, and performance analysis.

Community & Brand Engagement

• Maintain a strong and consistent brand voice across platforms.
• Engage actively with followers, respond to enquiries, and nurture community relationships.
• Identify and manage strategic partnerships with influencers, tourism boards, and content creators aligned with our values and audience.

Performance Monitoring & Insights

• Use tools such as Meta Business Suite and Google Analytics to track results and optimise strategy.
• Create performance reports with actionable recommendations.
• Stay informed on trends, algorithm changes, and platform innovations to maintain a competitive edge.

• Experience: Minimum 5+ years in a professional social media role (brand-side or agency), with proven experience leading strategy and execution. Experience in travel, lifestyle, or premium consumer brands is a strong advantage.

• Strategic Acumen: A deep understanding of social medias role in the customer journey, from brand discovery to conversion.

• Executional Skillset: Hands-on expertise in content creation tools (e.g., Canva, Adobe Suite), paid ad management, and scheduling platforms.

• Analytical Mindset: Comfortable interpreting campaign data and applying insights to optimise creative and spend.

• Creative & Visual Sensibility: Strong aesthetic awareness with the ability to produce or guide social-first content creation.

• Organisational Strength: Proactive, detail-oriented, and able to manage multiple priorities independently.

• Language: Fluent in English; German is a strong asset.

• Regional Affinity: Familiarity with Southern and East African travel destinations (e.g., South Africa, Namibia, Tanzania, Kenya, Botswana) is a plus.

If you are a strategic thinker who thrives in dynamic environments and enjoys seeing ideas through, from concept to execution, wed love to hear from you.
To apply, please send us your CV, portfolio (if applicable), and a short cover letter explaining why youre the right fit for Africa-Experience to