Job Description

Looking for a creative, data-driven, and strategic Social Media Manager with a strong focus on YouTube to join our marketing team.
Requirements:

• Bachelor's degree in Marketing, Communications, Media, or a related field
• 3+ years managing YouTube channels with measurable growth (Proven experience)
• Strong understanding of YouTube algorithm, SEO, and analytics.
• Familiarity with tools such as YouTube Studio, TubeBuddy, VidIQ, and Google Analytics
• Experience creating and executing social media campaigns across platforms.
• Excellent communication, writing, and project management skills
• Ability to work with creative and technical teams to produce high-quality video content
• Knowledge of video editing tools is a plus (basic or coordination with editors)

Duties:

• YouTube Channel Management
• Develop and execute a content strategy to grow our YouTube audience and engagement
• Manage day-to-day operations of the YouTube channel: publishing, optimizing, and analyzing content
• Collaborate with video editors, graphic designers, and content creators for high-quality, engaging videos
• Conduct keyword and competitor research to improve SEO and video discoverability
• Optimize thumbnails, titles, descriptions, and tags for maximum performance
• Monitor trends and adapt content to align with what performs well on the platform
• Analyze channel performance using YouTube Analytics and report KPIs regularly
• Manage playlists, channel art, and featured content to enhance user experience
• Social Media Management (Other Platforms)

• Plan and schedule content across Facebook, Instagram, LinkedIn, and X (formerly Twitter)
• Coordinate cross-platform promotions for video content
• Monitor social media trends and respond to community engagement

Skills Required