Job Description

Designation:
Social Media Manager


Category:
SuperSport


Level:



Closing date:
21 Nov 2023


Position Type:
Permanent


Location:
MultiChoice City




:



The Organisation The MultiChoice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and the Netherlands with principal operations in pay television, video entertainment, advertising and content security. Brands within the Group include DStv, GOtv, SuperSport, M-Net, DStv Media Sales, Showmax and European-based content security leader Irdeto. Wexe2x80x99re proud to say we serve 20 million subscribers across more than 50 African markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver the best in entertainment. By joining our passionate and creative team, you can help us achieve our objectives of expanding our pay-TV and SVOD (Subscription Video On demand) subscriber bases, improving advertising sales, spearheading cutting-edge technology, supporting local content and providing an exceptional customer experience. Join Africaxe2x80x99s most loved storyteller!
Position Name: Social Media Manager Division: SuperSport Department: Marketing Reports to: Senior Manager Digital Marketing Direct Reports: yes Key Customers Key Internal Contacts

• SuperSport Marketing, Studio, PR and Publicity, Content Marketing, Performance Marketing and Customer Relationship Management and SuperSport
• SuperSport Regional and In-Country Teams Key External Contacts
• Creative agencies
• Media
• SuperSport Customers
• Sporting bodies

Location: Johannesburg, Randburg Purpose of the Position: As the Social Media Manager for SuperSport your primary mission is to lead and execute the social media strategy You will play a pivotal role in enhancing our brand presence, engaging with sports enthusiasts, and driving audience growth across various social media platforms. Your focus will be on creating compelling and timely content, fostering community interaction, and leveraging data-driven insights to optimise our social media performance. By staying ahead of industry trends and understanding the unique dynamics of the sports entertainment landscape. As SuperSport is an entertainment brand, youxe2x80x99ll need to be a creative thinker and take an innovative approach to marrying entertainment and sport online. Key Performance Objectives Strategy Execution

• Create and execute the overall social media strategy for sport in multiple regions, with input from teams including PR, marketing, strategy, SuperSport and other relevant business areas.

• Set KPIs and monitor these monthly with input from data, social media, marketing and in line with the overall business and social media goals
• Develop a comprehensive content calendar aligned with sports events, tournaments, and cultural moments relevant to each African market.
• Ensure a balance of promotional content, engaging visuals, user-generated content, and educational material.
• Collaborate with content creators, designers, and video producers to develop high-quality, culturally relevant content.
• Curate and share user-generated content, testimonials, and fan interactions to foster community engagement.
• Oversee the day-to-day management of social media platforms
• Ensure consistency in messaging, branding, and tone across platforms.
• Foster a vibrant and engaged community of sports enthusiasts by responding to comments, questions, and feedback in a timely and personalised manner.
• Regularly analyse social media metrics, including reach, engagement, conversion rates, and audience growth, to track performance against KPIs.
• Develop and implement crisis communication plans to address any social media issues or incidents swiftly and effectively. Reporting
• Provide insights and recommendations to adapt social media efforts for specific cultural and market nuances.
• Provide detailed reports and actionable insights to inform future content and campaign strategies.
• Report on website traffic generated from social media, including the number of visitors, pageviews, and conversion rates for specific goals.
• Analyze the performance of individual posts and content pieces to determine what types of content resonate best with the audience.
• Report on changes in the number of followers and fans across social media platforms over specific time periods.
• Gather and present demographic, geographic, and psychographic insights about the social media audience to help refine targeting strategies. Stakeholder Management
• Work closely with the PR and Crisis Management teams to ensure a cohesive response.
• Liaise with regional marketing teams to ensure alignment with overall brand and marketing strategies across African markets.
• Initiate and participate in conversations related to sports trends, events, and news.
• Identify and collaborate with local sports influencers, athletes, and fan communities to amplify SuperSport reach and credibility.
• Develop partnerships for co-created content and promotional activities.
• Work with the paid media team to optimise growth and engagement Benchmarking, Governance & Risk Management
• Keep up to date with all SuperSport legal and design studio compliance requirements to ensure best possible communication.
• Ensure all content and campaigns adhere to legal and copyright guidelines, especially when using third-party content or user-generated material. Qualifications
• Degree in journalism, communications, or similar field
• Post Grad will be advantageous

• Play a key role in a structured decision-making process through planning, monitoring, marketing execution and reporting for the Agency

Experience & required skills

• 5-8 years experience in social media and digital marketing with strength in sports marketing xe2x80x93 preferably in football.
• Excellent personal communication and diplomatic skills
• Working knowledge of various Social Media platforms, Business infrastructure systems and MS Office
• Ability to relate convincingly and credibly with peers;
• Ability to conceptualise and implement communication tools;
• Demonstrable competency in planning and execution;
• Outstanding organizational and leadership abilities
• Excellent interpersonal skills Technical Competencies
• Content Strategy Development
• Crisis Communications
• Community Management
• Social Media Listening
• Social Media Metrics and KPIs
• Branding and Message Consistency
• Influencer Marketing
• Content Creation
• Content Scheduling
• User-Generated Content Management