Job Description

Job Title: Social Media & Community Manager
Job Type: Full-time / Remote
Work Hours: PST
Job Overview:
We're helping our client find a Social Media & Community Manager to own social, community, and creator/influencer programs end-to-end. This is a hands-on role for an organized marketing professional who can build from the ground up -- setting up systems, outreach flows, content cadence, and an ambassador program to drive engagement and brand growth.
Responsibilities:
Social Media Management

• Own content calendar, posting, and engagement across Instagram, TikTok, and emerging channels.
• Curate user-generated content (UGC) and coordinate lightweight content production.
• Track performance and iterate based on insights.

Community Building

• Stand up and manage community hubs (e.g., Discord, WhatsApp).
• Drive conversations, AMAs, challenges, and product education.
• Turn customers into advocates and develop ambassador programming.

Creator/Influencer Outreach

• Build and manage a tiered program:

• Tier A: Pro athletes (supported by founder relationships).
• Tier B: 50k+ creators with strong engagement.
• Tier C: General creators.
• Tier D: Customer ambassadors.
• Implement scalable outreach with automated intake (landing page/form + CRM/flow).
• Negotiate briefs, deliverables, usage, and track results.

Systems & Automation

• Launch automated Instagram/DM flows and creator intake pipelines.
• Stand up affiliate/ambassador tooling (migrate from Social Snowball; evaluate/implement Growy or similar).
• Build reporting dashboards and weekly KPI cadence.

Project Management

• Translate goals into weekly KPIs, timelines, and experiments.
• Keep work organized across tools, vendors, and creators.

Requirements:
Must-Have:

• 3-5+ years in social/community/influencer roles at DTC/eCommerce brands or agencies.
• Experience in CPG(Consumer Packaged Goods) Ex.: Snacks & food (chips, cereal, candy, beverages), Personal care (shampoo, lotion, deodorant, toothpaste), Cosmetics & skincare (makeup, serums, moisturizers), Household items (cleaning products, detergent, paper towels), Beverages (juice, soda, bottled water), Health & wellness (vitamins, supplements)
• Proven ability to start from zero and build programs from scratch, then scale to dozens+ of creators.
• Strong copy, communication, and creator relations; comfortable negotiating and managing briefs.
• Hands-on with social tools, creator discovery, and automation (IG DM flows, forms, CRM, Zapier/Make, etc.).
• Organized operator with a project management mindset; can run a fast testing cadence.
• Data-driven; fluent with metrics (reach, engagement, CTR, CPA, revenue/ROI).

Nice-to-Have:

• Experience with Shopify ecosystems, TikTok Shop, Growy (or similar), LATAM/Mexico City/Dubai-based.

Success in 30/60/90 Days:

• 30 Days: From zero to live content calendar; automated creator intake launched; shortlist of Tier B/C prospects; KPI dashboard running.
• 60 Days: Active community hub from zero; first creator posts live; ambassador pilot launched; baseline metrics improving.
• 90 Days: Scaled tiered program built from the initial zero baseline; repeatable outreach engine; measurable revenue impact from creators/ambassadors.

Skills Required