Job Description

We are seeking an experienced

Senior Social Media & Pay-Per-Click (PPC) Manager

to lead and scale performance-driven digital advertising campaigns across multiple client accounts. This role carries

end-to-end responsibility

for paid media strategy, execution, optimisation, and reporting across social and search platforms.

The ideal candidate is a

data-driven performance marketer

with agency experience, strong commercial acumen, and the ability to translate client objectives into measurable ROI.

Key ResponsibilitiesPaid Media Strategy & Execution

Develop, implement, and optimise paid media strategies across

Google Ads

,

Meta (Facebook & Instagram)

,

LinkedIn Ads

, and other relevant platforms Own campaign planning, audience targeting, budget allocation, and bid strategies Manage full campaign lifecycle from launch through optimisation and scaling Ensure campaigns align with client objectives, KPIs, and conversion goals
Social Media Advertising

Plan and execute paid social campaigns across Meta, LinkedIn, TikTok (where applicable), and other social platforms Build and refine audiences (custom, lookalike, retargeting) Collaborate with creative teams to develop high-performing ad copy and creative assets Continuously test creatives, messaging, and formats to improve CTR and conversion rates
PPC & Search Marketing

Manage and optimise

Google Search, Display, YouTube, and Performance Max

campaigns Conduct keyword research, ad copy development, and landing-page alignment Monitor Quality Scores, CPCs, impression share, and conversion metrics Implement advanced optimisation techniques including A/B testing and bid automation
Analytics, Reporting & Optimisation

Track and analyse performance using

Google Analytics (GA4)

, platform dashboards, and reporting tools Deliver clear, actionable performance reports and insights to clients and internal stakeholders Optimise campaigns based on data trends, attribution insights, and ROI performance Ensure accurate conversion tracking and tagging (Google Tag Manager advantageous)
Client & Stakeholder Management

Act as senior point of contact for paid media performance across assigned clients Participate in client strategy sessions, performance reviews, and growth planning Translate complex performance data into clear commercial insights for non-technical stakeholders Manage expectations and provide proactive recommendations for improvement
Budget & Commercial Accountability

Manage monthly ad budgets across multiple client accounts Ensure spend efficiency, ROI optimisation, and performance against agreed KPIs Identify opportunities to scale high-performing campaigns responsibly
Leadership & Mentorship (if applicable)

Provide guidance and mentorship to junior paid media specialists Support best-practice development, process improvement, and capability building within the agency
Requirements

Minimum

5+ years' experience

in paid media / performance marketing

Agency experience essential

(managing multiple client accounts simultaneously) Proven expertise in

Google Ads

and

Meta Ads Manager

Strong understanding of performance metrics (CPA, ROAS, CTR, CPC, LTV) Experience with GA4, conversion tracking, and attribution models Strong analytical and problem-solving skills Excellent communication and presentation capability Ability to work independently and manage priorities in a fast-paced agency environment
Qualifications & Certifications

Google Ads Certification (Search and/or Display) -

advantageous

Meta Blueprint Certification -

advantageous

Relevant tertiary qualification in Marketing, Digital Media, or Business -

advantageous

Why Join Us?

Work with diverse local and international clients High level of ownership and strategic input Performance-driven, data-focused culture Competitive remuneration aligned to experience Career progression within a growing digital agency
Job Type: Permanent

Pay: R25000,00 - R45000,00 per month

Experience:

Paid media/PPC : 3 years (Preferred)
Work Location: In person