Job Description

At RubyWeb, we're always on the lookout for curious, digitally minded people. If you're passionate about web design and digital marketing and want a fast-paced, innovative agency career, join us. With our ever-evolving tech and your talent, we'll deliver work that makes a real impact. Join the brightest, most curious minds across disciplines. Twelve years in, and the journey's just begun.

When you apply, please include the words

"I want to work for RubyWeb because ..." in your cover letter and explain the exact reasons that you have. Any applicants that do not include this will not be considered.

Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within 3 days, please consider your application unsuccessful.

About us

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Ruby Digital (RubyWeb) is a multi-award-winning, 5-star-rated digital marketing agency with one of South Africa's strongest online profiles. We help ambitious brands grow revenue and market share through AI-enabled SEO - human expertise with AI to plan, create and optimise content for both classic search and generative engines (GEO) - alongside paid media and content.





With 10+ years' experience across 15 countries and four continents, especially the UK, North America, EMEA and Australia, we've delivered results in competitive sectors including iGaming, e-commerce, online tourism and education.




As featured on: BusinessDayTV - NEWS24 - SABC - IOL - BIZ COMMUNITY





We focus on long-term value and ROI, supported by continuous R&D to keep clients ahead. Our specialists deliver clear communication, transparent reporting and measurable outcomes online.

Our Values

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At Ruby Digital,


Solutions are us and; + we are better together,
+ we are lifelong learners,
+ we are practical optimists,
+ we are high-achievers,
+ we are revolutionists.

About the role

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Ruby Digital is looking for a Social & Email Marketing Specialist to join our team. You will work on a diverse range of clients, delivering measurable return on investment. You will work alongside other social media coordinators, email marketing specialists, performance specialists, developers, and content writers to optimise the online presence of these clients.

You will be a great fit if:

You keep up-to-date with the latest news and insights from the digital marketing industry You're familiar with tools like Hootsuite and Google Analytics You show up on time, pay attention to details, think on your feet, ask for help when you need it, and consistently demonstrate respect for others

Ruby Digital is a great place to work, with flexi-hours and the ability to do interesting work with varied clients.

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Responsibilities

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Own the end-to-end execution of social media, paid social and email marketing deliverables across assigned client accounts. Compile, analyse, and confidently communicate monthly performance reports across social media, paid social, and email marketing, including insights and recommendations Lead the production of social media, paid social, and email marketing strategies independently, with input from senior team members where required Ensure all organic social content, paid social ads, and email campaigns are scheduled, launched, and monitored accurately and on time Lead the production of social media, paid social and/or email marketing strategies in collaboration with senior team members Conduct competitor, audience, content, and platform research to inform optimisation within each channel Proactively optimise social media, paid social, and email marketing activity based on channel performance data, best practices, and capacity planning Write high-quality copy for social media posts, paid ads, and email campaigns, aligned to each brand's tone and channel best practices Brief designers with clear, actionable direction for social media, paid social, and email marketing deliverables Complete various tasks with instruction from senior team members in accordance to capacity planning Build, launch, manage, and optimise paid social campaigns across platforms including Meta Business Manager and LinkedIn Campaign Manager Ensure tracking, CRM integrations, and conversion events are correctly implemented and maintained for paid social and email marketing Proactively manage ad rejections, account applications, platform issues, and account-level risks, engaging platform support teams where required Email marketing mailer calendar creation in line with approved client strategies Write, design, build, test, and schedule email campaigns and journeys within platforms such as Mailchimp Email marketing monthly management (tracking, database health & audience segmentation and journey optimisation) Performing email marketing set-up tasks, including automations, CRM integrations and conversion tracking Review junior team outputs to ensure quality, accuracy, and alignment with best practices Provide guidance, feedback, and mentorship to graduate and junior team members across social media, paid social, and email marketing Actively contribute to improving internal processes, templates, and workflows.

Attributes & Requirements

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Strong passion for digital marketing with a solid understanding of social media and email marketing ecosystems Experience using tools such as Hootsuite, Google Analytics, and email marketing platforms (e.g. Mailchimp or Klaviyo) Proven experience delivering performance-oriented social and email campaigns Hands-on experience creating, managing, and optimising campaigns across multiple social platforms You're experienced using various social media platforms (Facebook, Instagram, LinkedIn & Twitter/X) Excellent written and interpersonal communication skills Curiosity about anything and everything social media and email marketing Strong analytical mindset with the ability to turn data into actionable insights Awesome organizational skills A willingness to take ownership of the work Proactive, solutions-focused mindset with the ability to work independently Hard work ethic and self-starter Strong computer literacy (Microsoft Word/Google Docs and Excel/Google Sheets) Experience in an agency environment Your own laptop/Desktop computer Ability and passion to educate and share industry knowledge with team members Demonstrate resourcefulness and the initiative to lead advanced projects A stable and high-bandwidth internet connection

Education

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Diploma Level Education 2 to 3 years of experience in an agency environment is beneficial

Benefits

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Competitive remuneration Package Remote working position = saving on transport and fuel increases Flexible work schedule = work/life balance Monthly virtual braais Monthly Social events Employee Growth Model = Aggressive Salary increases Award-winning culture High-learning & development rate & trajectory Your SAY - really MATTERS Monthly team reward Quarterly recurring client reward Annual profit participation (Based on overall company performance) Long-service awards from 3rd year Culture participation awards

Job Type

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Fixed-salary Permanent position