Job Description

The Role

We're looking for a highly creative and detail-oriented "social media marketing ninja" with strong design and copywriting skills to join our team. This individual will play a key role in communicating our value-based healthcare approach, highlighting patient rehabilitation journeys, engaging with stakeholders, and visually showcasing our innovative IT platform and expanding network of allied service providers.

The successful candidate will be responsible for creating, scheduling, and managing digital content across multiple platforms and designing compelling visual assets that align with our brand identity. This position requires a flair for visual storytelling and the ability to engage audiences online.

The position is perfect for a confident self-starter who thrives on challenges, works well with others, meets tight deadlines, and shows real initiative and autonomy. We need a creative thinker and team player hungry to grow, not a design drone who just follows orders!

Key Responsibilities

Social Media Management

Graphic Design

Copywriting & Content Strategy

Stakeholder Engagement

Administrative Support & Strategy

Brand Management & Collaboration

Social Media Management

Develop and implement a comprehensive social media strategy aligned with company objectives.

Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, X (Twitter), TikTok, Threads and other relevant platforms.

Plan, schedule, and manage social media accounts and content calendars

Develop and maintain a content calendar in alignment with company campaigns, events, and milestones

Engage with online communities, responding to comments and messages in a timely and professional manner.

Collaborate with internal teams to promote patient success stories, provider achievements, company updates, and educational content.

Monitor performance and optimize based on analytics

Conduct A/B testing to maximize engagement and conversions

Generate reports on campaign effectiveness and ROI

Use data to continuously improve campaign performance and engagement

Graphic Design

Design high-quality visual content for both digital and print use, including infographics, brochures, presentations, newsletters, templates, ads, reports, and promotional materials.

Optimize designs for different formats and screen sizes

Maintain and evolve the company's brand guidelines to ensure consistency across all touchpoints.

Support the development of UX/UI design assets for our bespoke IT platform and stakeholder communications.

Copywriting & Content Strategy

Collaborate with the executive, clinical, and administrative teams to translate complex healthcare concepts into accessible and compelling visual and written narratives.

Write compelling copy for posts, captions, and campaigns

Create customer journey-focused messaging

Support brand storytelling through visual and written content

Collaborate on and assist with the creation of video content, animations, and case studies where applicable.

Stakeholder Engagement

Highlight the role and value of contracted allied health providers through digital storytelling.

Support recruitment marketing efforts to expand the service provider network.

Communicate with healthcare stakeholders including funders, case managers, and partners, through strategic visuals and digital content.

Administrative and Strategic Support

Participate in creative marketing strategy brainstorming with other Team members.

Assist in organising internal and external events, webinars, and marketing campaigns.

Work with the IT team to integrate design elements across internal systems and patient- or stakeholder-facing platforms.

Update and maintain website content.

Brand Management & Collaboration

Maintain brand guidelines across all channels.

Maintain the media asset library, ensuring all content is up-to-date, brand-aligned, and accessible.

Qualifications & Skills

Education & Experience

Formal education, online learning and practical experience, or any combination thereof in Graphic Design, Visual Arts, Digital Marketing, Communications, or a related field. Preference will be given to formally educated candidates with bachelor's degree or diploma.

Proven experience (3+ years) in a similar role, ideally within the healthcare, wellness, or tech sector.

Design & Digital Skills

Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva, and other design tools.

Strong command of social media platforms, management tools (e.g., Hootsuite, Buffer), and analytics (e.g., Meta Insights, Google Analytics).

Experience with basic HTML/CSS or web design.

Motion graphics and video editing experience (After Effects, Premiere Pro)

Strong understanding of typography, colour theory, and visual composition.

Content Creation Skills

Strong copywriting and content creation skills

Excellent written and verbal communication skills.

Excellent understanding of social media platforms, trends, and best practices

Experience with social media management tools and analytics platforms

Marketing analytics tools experience (Google Analytics, social media insights)

Desirable Attributes

Empathy-driven storyteller who can humanize clinical content.

Collaborative team player with a proactive mindset.

Adaptable and flexible to work effectively in a dynamic environment.

Have a learning mindset and be self-motivated to create your own growth pathways.

Thrives on producing top-quality outcomes in fast-paced circumstances.

Focused on effectiveness.

Pays attention to detail and adheres to deadlines.

Excellent organizational skills with ability to manage multiple projects

Strong communication skills and ability to work collaboratively

Bonus Points:

Understanding of value-based healthcare principles and rehabilitation services.

A passion for healthcare innovation, rehabilitation, and patient-centred care.

Healthcare or mission-driven organisation experience

Working Conditions

Fully remote working.

May require occasional travel for events, content shoots, or team collaboration sessions.

Why Join Us?

Make a Difference: Help us improve healthcare access for underserved communities

Creative Freedom: Shape the creative direction for a growing healthcare brand

Dynamic Environment: Work with a collaborative team on meaningful projects

Work-Life Balance: Flexible work-from-home arrangement

Purpose-Driven: Be part of something that makes a real positive difference

We are looking for a talented social media manager with outstanding design instincts who loves a challenge, thinks strategically, and isn't afraid to take initiative. If you're passionate about using your social media savvy and creative skills to make a positive impact in healthcare, we'd love to hear from you.

Job Type: Full-time

Pay: R20000,00 - R25000,00 per month

Location:

Cape Town, Western Cape (Required)
Work Location: Remote