Job Description

Job Summary

Main purpose of the job:

• To manage and coordinate social media and communications activities for the Wits RHI Key Populations project targeting transgender individuals and female sex workers
• Activities include content production, data reporting, audience interaction and moderation, content distribution, and internal and external social media-related stakeholder engagement

Location:

• Blackwood, Parktown - Johannesburg

Key performance areas:

• Development of a comprehensive digital content and communications strategy that aligns with the key objectives and targets of the Wits RHI Key Populations program
• Management of Wits RHI Key Populations social media groups and pages ensuring that content is up to date
• Maintain and update a content calendar to plan, schedule, and organize content publication and distribution
• Translate social media strategy into detailed monthly social media plans that include static posts, videos, and ads using platforms platform such as Hootsuite and/or MailChimp
• Ensure that all digital content is optimized for search engines (SEO) to improve visibility and organic traffic
• Brief and oversee graphic designers, and videographers in coordination with the Senior Management Team
• Produce social media posts using design software and mobile video production tools
• Write messaging for social media posts, reports, and in-person communication events
• Serve as the primary moderator for interactions with community members and clients on social media groups and pages
• Post content on Wits RHI Key Population pages and distribute content to internal and external stakeholders
• The link leads from social media and in-person communications activities to Wits RHI and other clinical services
• Collaborate with cross-functional teams to ensure content is consistent with brand messaging and objectives
• Collaborate with Senior Management Team and Implementation Research team to design and implement implementation research projects
• Collaborate with the Senior Management Team and clinical teams to analyze performance data, and interventions, and strategize on effective social media and in-person communication activities that will result in an increased demand for services from key populations
• Evaluate and produce monthly social media reports for internal and external stakeholders, and donors
• Prepare online and clinic-based beneficiary surveys using Survey Monkey, Google Forms, or WhatsApp surveys, when required
• Stay updated on digital content trends and emerging technologies to recommend and implement innovative content strategies
• Support personnel training in effective social media use
• Maintain accurate records of all activities and reports and deliver reports timeously

Required minimum education and training:

• Relevant Certificate or Diploma in Digital Marketing
• Computer literate in standard MS Office packages, including MS Excel and PowerPoint
• Ability to work in digital design platforms; preferably Canva and Adobe Illustrator

Required minimum work experience:

• At least 5 years experience in Digital Marketing including campaign planning, community moderation, distributing content on social media, creating, and coordinating digital marketing campaigns for a small to medium-sized company or public health organization
• Strong writing and editing skills, with an emphasis on creativity and attention to detail
• Experience in developing social media plans, designing, or commissioning creative posts, and community moderation
• Working knowledge of generating reports from social media analytics or incident platform
• Data-driven and analytical mindset, with the ability to generate and interpret data analytic reports
• Excellent project management skills and the ability to meet deadlines

Desirable additional education, work experience, and personal abilities:

• Exposure to public health communications
• Experience working with target key populations, i.e., transgender individuals and female sex workers
• Experience working in a donor-funded organization or NGO
• Comfortable communicating with clients and community members on all popular social media platforms
• Exceptional organization and administrative skills, with working knowledge of MS Office (particularly MS Excel and PowerPoint), design platforms, and analytics
• Creative thinking and an innovative approach to content development
• Strong communication and collaboration skills
• Experience in digital video production is an advantage
• Valid driver's license with own, reliable transport preferred
• Able to maintain confidentiality, tact, and professionalism at all times
• Able to exercise discretion, high levels of initiative and independent decision-making
• Must be assertive, confident, and adaptable
• Self-motivated, able to work independently and work as part of a multi-disciplinary team
• Positive, energetic, team player
• Ability to plan, adapt to complex situations, and manage stress
• Understand POPPI requirements

TO APPLY:

• Only if you do meet the minimum job requirements and experience as mentioned above, you may submit a detailed updated CV.
• Please Apply Online.
• Please take note that the applicants who do not adhere to the above criteria will not be considered for the respective position.
• The closing date for all applications: 15 January 2024.
• Note AJ Personnel is fully POPI compliant.
• Note WHC, in accordance with their Employment Equity goals and plan, will give preference to suitable applicants from designated groups as defined in the Employment Equity Act 55 of 1998 and subsequent amendments thereto.

Please note:

• AJ PERSONNEL is only responsible for the advertising of the advertisement on behalf of their client Wits Health Consortium.
• Wits Health Consortium will only respond to shortlisted candidates.
• Candidates who have not been contacted within two weeks of the closing date can consider their applications to be unsuccessful.
• AJ Personnel does not have any salary or other information regarding the position.

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