Job Description

Career Area:

Sales

:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Overview:

As an Industry Representative you will consult with dealers to market Caterpillar products and services and assist in the development of dealer sales capability within the Africa Region.

Job Duties/Responsibilities may include, but are not limited to:

Deliver comprehensive, integrated solutions

that address customer challenges by showcasing the full value of our offerings ("selling the house") and aligning with their operational objectives.

Achieve or exceed business plan targets

for sales and market share across machines, work tools, and Customer Value Agreements within the assigned territory.

Manage and optimize the merchandising support budget

for your territory to maximize impact and efficiency.

Collaborate with dealers to develop strategies

that enhance customer value propositions, driving both immediate results and long-term partnerships.

Ensure product availability meets customer and industry needs

by guiding dealers on effective demand and supply planning for inventory.

Support dealers in tender processes

by recommending the best combination of products and services to meet requirements, while managing the pipeline to ensure timely delivery.

Work with dealer and Caterpillar marketing teams

to create tailored, cost-effective campaigns that attract new customers and strengthen market presence.

Contribute to regional retail and marketing strategies

to align with overall business objectives.

Champion safety across the region

, promoting best practices and compliance in all activities.

Maintain a strong understanding of market regulations and certification processes

to ensure adherence and support customer compliance.

Develop deep customer insights

through regular site visits, active listening, and industry engagement to deliver relevant, impactful solutions.

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.

Skills and experience.

Exceptional communication skills in English

, both written and verbal.

In-depth knowledge of Caterpillar products

, merchandising programs, and warranty practices and procedures.

Proven track record of success

as an internal or external field representative within the construction equipment industry.

Ability to collaborate effectively

with internal and external stakeholders, while also working independently when required.

Demonstrated capability to handle complex assignments

and deliver results under challenging conditions.

Strong team player

, committed to achieving shared goals and fostering a collaborative work environment.

Willingness to travel extensively (approximately 50%)

within the SADC region.

Relevant degree or equivalent professional experience

demonstrating strong industry knowledge and expertise.

Experience in retail development and second-level dealer network management

is considered an asset.

Top Candidates Will Also Have:

Proven ability to adapt to change

by developing and leading strategies that align with evolving market needs.

Experience in creating strategic roadmaps with dealers

to drive sustainable growth and long-term success.

Strong understanding of local customer trends and market dynamics

, with the ability to build compelling business cases for future product offerings.

Skilled in delivering foundational product training

to dealer sales teams, ensuring knowledge transfer and improved customer engagement.

Additional information:

This role requires up to 50% of business travel time.


We are a Disability Confident Committed Employer


Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply


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