Job Description

Senior Manager, Product Marketing - Small Business & Accountants (South Africa)




At Sage, we're on a mission to radically simplify how small businesses and accountants manage their finances, HR and payroll, empowering them to thrive. In South Africa, we see a unique opportunity to accelerate this mission by strengthening our leadership in the region. We're looking for a Senior Manager, Product Marketing to lead our go-to-market strategies and propositions for small business and accountant solutions, ensuring Sage is the trusted partner of choice across the market.




This role is ideal for someone passionate about small businesses and the accounting profession, with the drive to shape market strategies, build strong regional presence, and connect deeply with customer needs.




As the Senior Manager, Product Marketing for Small Business and Accountants in South Africa, you'll lead the go-to-market strategy for our core solutions, ensuring Sage is the trusted partner for small businesses and the accounting profession. Your focus will be on understanding the evolving needs of entrepreneurs and accountants--around compliance, efficiency, and growth--and turning those insights into compelling value propositions, messaging, and launch strategies.




You'll work closely with global Product, regional GTM, and Commercial teams to adapt and land Sage's solutions in the South African market. From shaping propositions that clearly differentiate us, to building narratives that resonate locally, you'll be the voice of the customer and the market in South Africa. Your leadership will influence product priorities, strengthen adoption, and position Sage as the leading provider for small businesses and accountants in the region.




Location - Hybrid, 3 days per week out of our Johannesburg office.

Key Responsibilities

- Lead go-to-market strategies across South Africa for our core small business and accountant products, ensuring relevance and competitive edge.


- Lead research to understand the needs of small businesses and accountants to identify market opportunities.


- Deeply understand the challenges small businesses and accountants face, using insights to shape compelling propositions and storytelling.


- Drive acquisition, adoption and engagement, working cross functionally across teams to lead in-market launches and PLG efforts.


- Act as the voice of the customer in South Africa, feeding insights back into global product and strategy discussions.


- Define the commercial model, pricing and packaging partnering with relevant teams to accelerate growth and maintain competitiveness.




What We're Looking For


- Proven experience in Product Marketing, Go-to-Market, or Commercial Strategy, ideally within B2B SaaS, fintech, or accounting solutions.


- Deep understanding of small business and accountant needs in South Africa.


- Strong track record in market positioning, messaging, and launch execution.


- Demonstrated ability to influence cross-functional teams and work across regional and global stakeholders.


- Excellent communicator and storyteller who can distill complex ideas into clear, impactful messaging.


- Strategic and commercially-minded, with the ability to balance immediate market needs with long-term positioning.


- Passionate about empowering small businesses and accountants to succeed.




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