Job Description

Main purpose of the job:
We are seeking a results-driven Senior Marketing Manager to lead our marketing function with a strong focus on lead generation strategy and management. This role is pivotal in driving customer acquisition, optimising performance marketing, and ensuring measurable business growth. While brand-building and communications remain important, the primary mandate is to deliver a high-quality, high-volume pipeline of leads that directly supports revenue objectives.
Reporting to the Executive Committee, the Senior Marketing Manager will oversee a substantial marketing budget, manage a high-performing team, and align marketing initiatives with organizational strategy.
Lead Generation & Demand Strategy

• Design, implement, and optimize multi-channel lead acquisition strategies.
• Manage high-volume lead funnels (35,000+ monthly leads), ensuring quality, conversion, and ROI.
• Develop and refine demand generation campaigns across digital platforms (Google, Bing, LinkedIn, Meta, Referrals).
• Align lead strategy with sales objectives, ensuring seamless handoff and measurable revenue impact.
• Forecast lead volumes and campaign performance, adjusting strategies to meet growth targets.

Performance Marketing & Analytics

• Drive ROI through data-driven campaigns, optimising CPL, CPA, NTU and retention metrics.
• Build and maintain analytics dashboards to monitor performance and provide actionable insights.
• Apply attribution modelling to measure campaign effectiveness and inform budget allocation.

Digital Transformation & E-commerce

• Champion digital innovation, including app redesigns and online store development.
• Implement CRO strategies, including A/B testing and landing page optimization.

Media & Partnerships

• Negotiate directly with media owners (TV, radio, OOH) to maximize value and reduce costs.
• Build and sustain strategic partnerships with financial institutions and corporate collaborators.
• Oversee brand activations, events and experiential campaigns that support lead generation.

Team Leadership

• Lead, mentor, and develop a team of marketers, fostering a culture of innovation and accountability.
• Align team objectives with organisational strategy and performance goals.
• Encourage collaboration across departments to ensure marketing initiatives support company-wide priorities.

Brand & Communications

• Align brand positioning and communications with Brand Architecture and DNA
• Oversee internal and external communications to ensure consistency and alignment with brand values.
• Produce and execute in-house TV and radio campaigns.

Core Skills & Competencies

• Lead generation strategy and execution
• Demand generation and growth marketing
• CRM optimisation and marketing automation
• Conversion rate optimisation (CRO)
• Strategic marketing and brand leadership
• Budget Management
• Data analytics and performance marketing
• Digital transformation
• Above-the-line media negotiation
• Partner acquisition and stakeholder influence
• Leadership, mentorship, and team development
• Agency and vendor negotiation

Technical Proficiency

• Google Analytics, Google Ads, Microsoft Bing
• LinkedIn, Meta Business Suite
• Microsoft Office Suite (Strong in Excel)

Ideal Candidate Profile
The successful candidate will be:

• A strategic thinker with a proven track record in lead generation and demand strategy.
• Skilled in balancing creativity with commercial discipline.
• Experienced in managing large budgets and complex campaigns.
• Adept at building partnerships and influencing stakeholders at all levels.
• A collaborative leader who inspires and develops high-performing teams.

Senior Marketing Manager
We're looking for a Senior Marketing Manager to take charge of our marketing strategy with a strong focus on lead generation and demand growth. This is a high-impact role where you'll manage a substantial budget, oversee a talented team, and deliver measurable results that directly drive revenue.
What You'll Do

• Lead multi-channel lead generation campaigns across Google, Bing, LinkedIn, and Meta.
• Manage and optimise marketing budget to maximize ROI.
• Build and refine performance dashboards to track CPL, CPA, NTU and conversion rates.
• Align marketing with sales to ensure seamless lead handoff and measurable pipeline growth.
• Champion digital transformation projects, and app innovation.
• Negotiate media partnerships and deliver brand activations.
• Inspire and mentor a high-performing marketing team.

What We're Looking For

• Proven expertise in lead strategy, demand generation, and performance marketing.
• Strong analytical skills with experience in CRM optimisation and marketing automation.
• Track record of managing large budgets and delivering measurable growth.
• Leadership ability to develop teams and influence stakeholders.
• Technical proficiency with Google Analytics, Ads, LinkedIn, Meta Business Suite, and CRM tools.

This is an exciting opportunity for a hands on strategic, data-driven marketer who thrives on delivering results and scaling growth.
Minimum Academic, Professional Qualifications & Experience required for this position
Qualifications & Experience

• Bachelor's degree in marketing, Communications, Business, or related field.
• 7-10 years' experience in marketing, with at least 3 years in a senior leadership role, ideally within finance or professional services.
• Proven experience managing brand consistency across multiple offices or regions.
• Demonstrated ability to lead campaigns, elevate brand presence, and engage professional audiences.

Software & Tools

• Project & Workflow Management: Monday.com
• CRM & Marketing Automation: HubSpot, Click It
• Design & Content Tools: InDesign, Canva
• Social Media & Platforms: Facebook Meta Business Suite, LinkedIn Campaign Manager
• Analytics & Reporting: Built-in analytics from HubSpot, social platforms, and other marketing tools

Essential

• Evaluating Problems
• Investigate Issues
• Problem Solving
• Building Relationships
• Communicating Information
• Showing Resilience
• Adjusting to Change
• Giving Support
• Processing Details
• Structuring Tasks
• Driving Success

Behaviors

• Energy
• Passion
• Respect for others
• Honest and Fair
• Positive Attitude
• Client Focus
• Tenacity
• Achieves Results

Leadership

• Demonstrate honesty and integrity
• Strong sales approach including negotiating, handling objections and closing a deal;
• Be agile and have the ability to adapt to change
• Build relationships and trust
• Be an agent of change
• Collaborative

Skills Required