Job Description

Our Organisation

Learnlight is an EdTech company that provides language, intercultural, and soft skills training to leading companies and organizations around the world. We deliver blended virtual, blended face-to-face, and digital solutions to 100,000+ learners in 1500+ clients across 150+ countries. We specialize in the digital transformation of learning programs and the empowerment of talent to excel in an increasingly complex global environment.

Purpose

Learnlight is seeking a highly skilled and motivated Sr. Digital Marketing Manager to join our dynamic Marketing team. Reporting to the Head of Marketing, you will manage a diverse and digital-centric team of 3, collaborating closely with our wider growth and technology divisions as well as our external support services to drive customer acquisition, retention, and growth. This role provides a high-impact and visibility opportunity to ensure Learnlightxe2x80x99s digital activities contribute to positively driving the companyxe2x80x99s reputation, recruitment, and revenue.

Requirements

Responsibilities

xc2xbb Plan and execute digital marketing strategies to drive brand awareness, increase website traffic and customer acquisition/engagement across core digital marketing channels.

xc2xbb Drive the evolution of our digital landscape, leading digital transformation initiatives and ensuring seamless and integrated customer experiences.

xc2xbb Collaborate with cross-functional teams, including the wider growth, technology, and product teams to align digital marketing strategies with overall business objectives.

xc2xbb Lead a team of digital marketing professionals, helping to provide strategic direction, mentoring and performance feedback to ensure the teamxe2x80x99s success.

xc2xbb Devise strategic recommendations, implementation, and reporting for earned, owned, and paid media channels, including lead generation and nurture strategies, with agency & team support.

xc2xbb Lead the website strategy and governance process and oversee the development of enhanced functionality to improve visibility, searchability and UX:

o Lead the organic search strategy, working with marketing colleagues and specialist agencies to continuously improve our rankings across our different language sites.

o Monitor website performance and drive audits, analytics reviews, user journeys analysis, wireframes, information architecture reviews, task flows and user scenarios.

o Regularly refresh our websitexe2x80x99s front and back-end, user experience and content.

o Provide direction for our in-house/external teams for technical, including coding and enhancements, configuring measurement and tracking.

o Troubleshoot, identify and resolve any existing issues in collaboration with Technology.

xc2xbb Create, track and report on objectives and KPIs. Own the reporting function across channels, campaigns, and attribution to ensure we understand performance.

xc2xbb Manage the digital marketing budgets working with the team to ensure resources are deployed effectively across markets and regions to maximize ROI.

Competencies & Skills

xc2xbb A strong grasp of advanced digital marketing strategies, principles, and channels that drive B2B lead generation, including, SEO, Paid Social, Display, website UX/UI, and ABM.

xc2xbb Ability to adapt to new technology and work with stakeholders to deliver results.

xc2xbb Strong analytical skills, ability to interpret data and make data-driven decisions.

xc2xbb Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and successfully communicate with senior executives.

xc2xbb Strong organizational skills, with the ability to prioritize tasks and meet deadlines.

xc2xbb A positive, enthusiastic, "hands-on" attitude with a strong desire to succeed.

Education & Experience

xc2xbb Bachelorxe2x80x99s degree in Marketing, Business, Computer Science, or a related field.

xc2xbb Experience managing global digital marketing channels and teams, navigating diverse languages, time zones, and market dynamics while prioritizing regional needs.

Details

xc2xbb Schedule: +/-2-3 hours of European time zones

xc2xbb Contract: Full-time

Benefits

xc2xbb People-Powered Culture: We have a flat, modern, meritocratic culture that values enthusiasm, initiative, and commitment above all else.

xc2xbb Flexible Working: Learnlight is a fully distributed virtual business with staff in 30+ countries and offices in 9 European cities.

xc2xbb Competitive Remuneration: We offer market-matching competitive salaries.

xc2xbb Learning & Development: Personalized language and soft skills training; ongoing professional development talks and masterclasses; frequent coaching and constructive feedback.

xc2xbb Diversity & Inclusion: Learnlight fosters an open, positive, and diverse community that welcomes talent regardless of gender, religion, ethnicity, sexual orientation, age or disability.

xc2xbb Community Events: We offer a range of social events including Virtual Drinks, Book Club, Tea Time , and in-person departmental and All Company meetups

Think you might be a good fit for this job? If so, please click on the "Application tab" or "Apply for this job" button now.

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