Job Description

A fantastic remote working opportunity has opened up for a Mid-Senior Digital Marketing Manager at an online education company.

The successful Digital Marketing Manager will help create and implement the growth strategy to enable the company to scale successfully in South Africa and beyond. You will work in conjunction with the management team and the in-house and outsourced Marketing teams. As Digital Marketing Manager in this exciting role, you will be responsible for overseeing all Sales and Marketing operations to execute key strategic Sales and Marketing initiatives.

This position can be based anywhere in the country however a Johannesburg resident is preferred.

If you have a passion for education and the ability to take a brand to the next level, we'd love to hear from you. Apply today.

Consultant: Kim Steven -

Responsibilities

• Development of digital and traditional marketing strategies both paid & organic
• Implement marketing strategy over platforms (Facebook, Instagram, LinkedIn)
• Assist with creative and production oversights for articles, videos, social posts, and emails
• Development of Brand Strategy and identity positioning
• Development of Social Media campaigns & management - both paid & organic
• Content production & design
• Management of Influencer campaigns
• Identify and refine the delivery channels for all internal and external marketing (email, printed collateral for distribution, intranet, events, social media, websites, and internal campaigns)
• Assist with creative and production oversights for articles, videos, social posts, and emails
• Manage external suppliers
• Manage PR services
• Manage retention strategies including in-person events
• Bring to life holistic campaigns that align with the company brand identity and positioning.

• Undergraduate Degree. Postgraduate Degree preferred
• 5-7 years Marketing experience
• 2+ years in progressively responsible Marketing leadership roles demonstrating a variety of roles and experience
• Ability to analyse and understand the effectiveness of digital campaigns
• Ability to oversee website performance ensuring Search Engine Optimisation and optimal website analytics
• Familiarity with A/B testing techniques, look-a-like campaigns, data enrichment, quiz tech, and retargeting
• Ability to be nimble and frugal ensuring that small amounts of spend go a long way

VGP Recruitment