Job Description

mothers2mothers (m2m) is an African Primary Health Care organisation that employs women living with HIV as community health workers across 10 African nations. These "Mentor Mothers" deliver integrated health services at clinics and in communities to ensure everyone, everywhere, has access to the services they need to be healthy and stay in care. Over the next five years, this proven, peer-led model is being scaled up to double down on ending HIV, as well as to tackle new health challenges and reach more people - all with the aim of building a fairer, healthier future. The employment of local women as community health workers means that we are delivering a model that prioritises healthcare for families who need it most, delivered by women who know them best. Since its creation in 2001, m2m has created jobs for nearly 12,000 women living with HIV in sub-Saharan Africa and, together, they have reached over 15M people with critical health services and education. In 2021, m2m reached over 1.6M people across 10 African nations, including 402,616 adolescents (ages 10-19) - 51% more than the year before. m2m also advanced the Global Goals of ending HIV/AIDS by 2030 - by achieving virtual elimination of mother-to-child transmission of HIV among its enrolled clients for the eighth consecutive year, and meeting all of the ambitious UNAIDS Fast-Track Targets among its clients four years ahead of the 2026 target date. For more information, visit www.m2m.org



Job Title
Senior Communications Officer - Resource Development and Digital
Organisation Levels
mothers2mothers -> m2m Head Office -> Communications
Location
Cape Town - , 8000 ZA (Primary)

Type of position
Permanent
Education
Degree
Closing Date
11/7/2025

The Senior Communications Officer is responsible for building and maintaining a strong, strategic partnership with mothers2mothers' (m2m) Resource Development (RD) team to ensure communications effectively support fundraising and donor engagement goals. The role leads the design, delivery, and measurement of targeted RD communications aligned with m2m's broader communications strategy and also plays a key role in creating, editing, and sharing compelling digital content that reflects m2m's mission, and impact.

Key Responsibilities:

Resource Development Communications

Develop an effective partnership with the Resource Development (RD) department (which includes colleagues in the U.K. South Africa and the U.S), developing, delivering, and measuring initiatives and assets that align m2m's overall communications strategy and messaging with our resource development goals. Specific tasks and deliverables will include:


Adapting m2m's overall messaging into messages tailored for our key existing and potential donors. Lead and/partner on the production of high-value communications assets for donors including presentations, fact sheets, picture stories and captions, social media posts, videos, speeches/talking points, blogs, op-eds etc. (ADD REPURPOSING OF EXISTING ASSETS) Serve as a communications partner for donors and partners, including developing content for their digital channels, reports, and other channels as appropriate. Partner with RD colleagues to train them on m2m messaging. Ensure a consistent bank of communications assets (stories, photos, fact sheets etc) is available and used by RD colleagues. This includes managing relevant parts of m2m's internal Sharepoint site. Develop and deliver media relations strategies in relevant outlets, with a particular focus on media appeals. Contributing to proposal and pitch processes, including through writing, designing and including visual assets, and liaising with other colleagues, such as by sourcing frontline quotes or stories for inclusion. Play a key role in supporting major events, including managing asset design and delivery for stalls, side events etc. Designing and executing integrated communications initiatives for high-points in our RD calendar, such as Mother's Day or World AIDS Day. Taking on lead responsibility for regular updates to relevant pages on the m2m website. Liaison with external vendors and suppliers as required. Research external best practice and bring this to bear on our communications.

Digital and Social Media Communications

Play a key role in the delivery of m2m's digital strategy. This will include:


Drafting, posting, and monitoring posts across m2m's social media channels. Planning, drafting, sending and monitoring email newsletters and mail shots. Leveraging and growing our relationships with key influencers and partners. This will include the development of toolkits and tailored assets. Take primary responsibility for M&E of our digital channels, ensuring the team takes data driven decisions to maximise the impact of our digital work.

All Rounder Support

There is a lot of variety in our communications work, and we need a "do-er" who can pitch in on many fronts. That might include:


Writing for a variety of platforms: blogs, proposals, reports, scripts, speeches etc Helping to activate around major moments such as conferences, site visits etc by helping to set up physical spaces, planning for shipping and logistics, liaising with partners...basically doing whatever it takes to deliver success. Project managing external partners for major initiatives - perhaps videographers and photographers, event management partners, government partners, or internal collaborators. Job Requirements

Qualifications and Experience:

Educated to degree level or equivalent, in a relevant field such as communications, marketing, public health, gender studies, or international development.

Experience:

Essential


At least 5-7 years' relevant experience, demonstrating career progression and increasing responsibility. Excellent written, verbal, and interpersonal skills, and a craft for compelling and engaging storytelling, with the proven ability to write and develop content for diverse external audiences. Experience managing communications aspects of relationships and interacting with partners including governments, multilaterals, foundations, philanthropists, or high-net-worth individuals Strong experience of digital content management, creation, measuring and evaluation, including social media, blog, and email marketing. Experience working with global and multicultural teams that can span several time zones. Must be a confident networker - able to interact with donors (from individuals to multinational partners), media, and m2m's frontline and technical staff. Experience managing the creation of video and film assets. Good knowledge of Microsoft Office programmes. Right to work in South Africa on a long term basis.

Desired

Experience of using the following systems: - Salesforce - MyEmma - Wordpress - Buffer - Canva. Basic HTML ability. Ability to create and edit AV material (photos, videos, podcasts etc). Experience working in a not-for-profit environment (either directly, or serving not-for-profits as clients from an agency environment). Media relations experience, especially in the United Kingdom, United States, and South Africa. Experience working with high-profile talent and/or celebrities

Competencies:

Essential

Highly organised and adept at managing multiple concurrent activities. Ability to work under pressure, plan, and prioritise work effectively and meet deadlines. Passion for and commitment to the mission and goals of m2m. Self-motivated and detail-orientated. A team player who is adaptive, has a sense of humour, and is comfortable working with diverse colleagues. An interest in and understanding of international development.

Desired

An interest in and understanding of HIV/AIDS, public health, and/or women's issues. Knowledge and understanding of the charity sector and relevant fundraising codes of practice. mothers2mothers is an equal opportunity employer. We particularly encourage applications from people living with HIV and AIDS (PLWHA), people with disabilities, women and previously disadvantaged people. Competitive salary packages will be negotiable in accordance with m2m's remuneration policies.