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Welcome to the Diageo world of exciting possibilities, a world of celebrating life every day, everywhere.
Diageo is a truly global organisation with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion. Be it our global giants, local stars or reserve brands we use our vision, creativity and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future; upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.
We have more than 6,500 people working with Diageo in Africa: our Africa businesses account for over 20% of Diageo workforce worldwide. In all that we do, we seek to bring out the best of our Diageo values and release the xe2x80x98spirit of joy & communityxe2x80x99 which is alive across the African continent. In Africa we create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.
Thirteen of our production sites in Africa are in water stressed areas; so much of our focus is on managing water use in our operations effectively and reducing water poverty in surrounding communities through our pan-African Water of Life programme. Since its launch in 2006, we have brought safe drinking water to around 10 million people.
Where there is less water stress we have implemented our global programme xe2x80x98Learning for Lifexe2x80x99 which provides life skills and opportunity for individuals from disadvantaged backgrounds to take a first step into formal employment.
We are committed to our vision of being xe2x80x98the best performing, most trusted and respected consumer goods company in South Africaxe2x80x99. The newly-created Diageo organisation in South Africa is built on the principles and foundations laid by the giants of the drinks industry. To be a part of Diageo is to be a part of history xe2x80x93 and to have the unrivalled opportunity to make your own mark in history.
Are you ready to join us on our journey to create history in South Africa and beyond?
Role Dimensions
Market Complexity
Diageo SA operates in a complex, ever changing and extremely exciting market environment. Diageo SA has emerged as the leading spirits business in South Africa facing competition from long established competitors such as Distell and aggressive emerging players such as Pernod Ricard SA, E Snell and The Really Great Brands Company (RGBC).
The liquor market in South Africa operates through multiple customer channels and routes to market. This is in order to effectively service consumers across an extremely diverse range of socio-economic circumstances, cultural affiliations and geographical ranges.
Our extensive spirits brand portfolio services consumers across our diverse nation and we must continuously strive to keep up with the fast changing market trends and challenges inherent in that.
Financial Complexity
Diageo SA is part of a dual listed (London and New York) global organisation operating within a complex local environment. Financial complexity is driven through the reporting, planning and forecasting requirements of our global shareholder along with ensuring compliance with local legislation. In addition, compliance with Sarbanes-Oxley codes of good practice is required due the Diageo listing on the NYSE.
The complexity of the market place, with multiple customer segments and routes to market, drives complexity in understanding the creation of value from Retail Selling Price through the P&L. We consistently work to identify and maximise opportunities across the value chain through pricing and promotional strategy across our customer base.
The volatility of the South African macro-economic environment drives a level of complexity when managing global targets, local input costs and product imports. Cost drivers such as inflation and global vs local exchange rates impact our cost base strongly and need to be managed closely.
Purpose of Role
To drive recruitment and build strong mental and physical availability amongst consumers and shoppers, thereby delivering profitable growth for Diageo and our partners.
The Senior Brand Manager will be accountable for the execution of the brand strategy for the designated brand(s). Senior Brand Managers will be responsible for managing brand(s) with higher volume, value and/or strategic importance than those managed by Brand Managers.
Top Accountabilities
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