Job Description

Key Attributes and Competencies

• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and innovation Plan to deliver agreed growth agenda (volume, value, profit)
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
• Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management
• Forge strong internal and external partnerships, with colleagues, suppliers and key stakeholders to drive brands growth
• Manage the development and coaching of junior report

ESSENTIAL SKILLS & QUALIFICATIONS:

Well-rounded consumer goods experience spanning Marketing and preferably Customer roles Consumer obsession and insights-driven a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making Strategic savviness and financial acumen with the ability to shape a plan to grow your category, drive its execution, and understand the trade-offs involved in pulling various levers Route to market know how a robust understanding of both modern and general trade

Experience

4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth

BBusSc/BCom preferable

Proven record of successful brand development and Idea to Market strategies

Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights

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