Job Description

Closing Date: 2025-12-07
Job Type: Permanent
Job Level: Management
Experience: Between 3 - 5 Years
EE/AA: No
Summary
Role Overview
We are seeking a dynamic Marketing & Sales Manager to drive integrated sales and marketing efforts across our portfolio in Camps Bay and Hermanus. This role will develop and execute strategies to increase direct bookings, grow digital traffic, and generate qualified leads. Working closely with the group marketing, operations, and sales teams, you will ensure alignment across all channels and touchpoints.
This position is ideal for a results-driven leader with a passion for hospitality, strong digital acumen, and the ability to translate brand objectives into measurable outcomes.
Key Competencies

• Strategic Communication: Able to communicate clearly and confidently with internal teams, stakeholders, and clients
• Creative Thinking: Generates fresh campaign ideas and adapts to evolving market demands
• Data-Driven Mindset: Skilled in analysing performance metrics, market trends, and customer behaviour
• Presentation Skills: Comfortable pitching ideas, presenting reports, and speaking at industry events
• Leadership: Manages teams and projects efficiently, meets deadlines, and maintains high-quality execution
• Resilience: Handles pressure, balances priorities, and thrives in a fast-paced environment
• Collaboration: Builds effective working relationships across departments and external partners

Description
Key Responsibilities
Sales Development

• Drive direct bookings and enquiries through strategic sales initiatives
• Set and track individual and team sales targets
• Conduct client outreach, site inspections, and corporate sales calls
• Analyse competitor activity and local market trends
• Develop sales strategies to promote midweek and off-season bookings
• Promote loyalty programs and drive Leisure Club membership
• Database management and sales data mining

Marketing Management

• Develop and execute comprehensive marketing plans for each property
• Collaborate with group marketing and production teams to ensure brand consistency
• Maintain and optimise all marketing channels:
• Social media
• Email marketing
• SEO & SEM
• Third-party platforms
• Traditional and digital advertising
• Ensure websites are accurate, up to date, and visually aligned with brand standards
• Maintain all promotional collateral, assets, and imagery

Product Knowledge & Development
Maintain deep knowledge of all products, services, policies, and sub-brands
Assist in conceptualising and marketing new offers, services, and facilities
Monitor performance of new initiatives and identify areas for improvement
Customer Relations
Deliver a high standard of guest communication and service
Handle client queries and complaints with a professional, solutions-focused approach
Foster repeat business through exceptional customer service
Public Relations
Manage PR channels including newsletters, social media, and media partnerships
Support the communication strategy for pre- and post-event interactions
Monitor and respond to online reviews in alignment with brand voice
Revenue & Reporting
Assist in setting annual rates and budgets
Monitor revenue across all streams and report weekly/monthly performance
Negotiate packages and rates aligned with business goals
Track lost business and analyse trends for future planning
Guest Experience Oversight
Ensure product presentation and service levels match marketing promises
Support event execution and be present during key activities, conferences, and launches
Maintain availability for urgent issues and timely communication
Minimum Requirements
Minimum Requirements
Education

• Grade 12 or equivalent
• Tertiary qualification in Sales, Marketing, Hospitality, or Tourism (preferred but not essential)

Experience

• 3-5 years in a similar sales and marketing leadership role within hospitality
• Proven success in revenue-focused sales strategies
• Familiarity with Property Management Systems (Opera PMS advantageous)
• Proficiency in Microsoft Office Suite
• Experience in managing online marketing and advertising campaigns
• Understanding of hospitality marketing structure and multi-brand environments