The Sales & Marketing Manager for the unit will be responsible for the strategic leadership of the unit's sales and marketing team and achievement of sales targets across international and local markets and distribution channels through the planning, management and delivery of brand awareness, customer acquisition, growth, reactivation and retention strategies and campaigns with the aim of maximising the revenue potential of the business.
As the custodian of the hotel brand, the role will be required to oversee all content deliverables, ensuring that the brand is relevantly showcased in the market across all customer and stakeholder platforms.
The Sales and Marketing Manager will also be responsible for Public Relations to positively position and promote the hotel's image and brand reputation management in the public domain. In addition, the role will focus on building engaged marketing talent to support innovative Hospitality marketing solutions into the future.
Develop and deliver marketing and direct marketing campaigns from conceptualisation through the life cycle including the measuring the campaigns, to support the achievement of business objectives, leisure revenue targets and ROI
Minimum Requirements:
Bachelor's Degree in Business, Marketing, or Communications or relevant equivalent
10-12 years' marketing experience including 5 years' experience in marketing management, including facets of PR, media relations and content management
Demonstrable experience in the planning and implementation of marketing strategies, campaigns and promotions in hotels
Demonstrable experience in the use of digital marketing and social media campaigns and multimedia content creation
Demonstrable experience in the creation, management and enhancement of leisure brands
Demonstrable experience in public relations including relationships with media and journalists
Sales Presentations experience
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