Job Description

ROLE OVERVIEW

We're looking for an experienced On-Trade Sales Manager, based in our Cape Town office, who will be responsible for leading regional sales performance, implementing Edwards Snell's On-Trade strategy, and driving value and volume growth across the channel. The role focuses on managing and developing the On-Trade team, ensuring strong brand execution, identifying market opportunities, and maintaining high value relationships with trade partners.

QUALIFICATION

Bachelor's degree qualification in Marketing, Sales or a related field A valid driver's license

EXPERIENCE

5 years' experience in a similar position, demonstrating effective team leadership and performance management

SKILLS AND ATTRIBUTES

Sound track record in a Sales Management role Demonstrated expertise in the On-Premise environment, with a clear understanding of channel dynamics and opportunities. Demonstrated ability to professionally develop, coach and motivate teams Focused goal driven individual Must have excellent communication skills Problem solving skills Exceptional negotiation skills Ability to build positive working relationships Willing to work overtime and weekends, engaging with trade partners and staff events etc. Possesses strong administrative skills, ensuring accuracy, organisation, and efficient workflow management. Must be self-motivated, assertive and results-driven Able to interpret and analyse data to support decision-making, including proficiency in TrueData and QlikView

KEY RESPONSIBILITIES

Cascade Edwards Snell's On-Trade strategy and objectives to the channel Brand performance by channel and outlet Ensure that value and volume is a key driver of all activities Identify availability and volume opportunities Achieve minimum execution standards and regional market share targets Management and development of the On-Trade team Ensure the On-Trade team are living our core values, that they are aware of the company's strategic priorities and how they are contributing to achieving them Design and implement innovative regional promotions and ensure the correct implementation of national promotions Manage return on investment of promotions Ensure that all discounts offered fall within the parameters of the quality discount and strategic schedule Communicate all credit risks & irregularities in trade to National Head of On-Trade 100% market penetration as per regional KPIs Compile weekly and monthly reports Work closely cross functionally with the regional field sales team to deliver regional goals Ensure effective interaction with the telesales team Demonstrates the capability to cultivate, maintain, and strategically manage high-value relationships with trade partners to drive mutual growth with On-Trade customers, IRD partners and ORD partners

REPORTING TO

National Head of On Trade

STARTING DATE

01 February 2026

LOCATION

Cape Town
We are committed to employment equity and diversity, and appointments will be made in line with our Employment Equity Plan.