Job Description

Job Title: Sales Development Representative (SDR)
Location: Remote -- Aligned to U.S. and Canada Time Zones
Work Hours: Full-Time
About the Role
Our client is expanding their franchise network across Ontario, Western Canada, and the United States and is seeking a motivated Sales Development Representative (SDR) to identify and engage potential franchise partners.
This is a high-energy, outbound prospecting role ideal for someone who thrives on relationship building, persistence, and measurable sales results.
Key Responsibilities
Lead Generation & Prospecting
Identify and reach out to potential franchise partners within target territories.
Research and build qualified prospect lists aligned with the company's ideal dealer profile.
Conduct outreach via phone, email, and social channels to initiate conversations.
Sales Support
Qualify and nurture leads before handing them off to Account Managers for deal closure.
Maintain accurate CRM records and track pipeline activity.
Marketing Enablement
Create and adapt promotional materials (e.g., flyers, one-pagers) using Canva or similar tools.
Assist in distributing marketing content to enhance visibility and lead engagement.
Reporting & Collaboration
Coordinate with the manager overseeing franchise expansion.
Provide regular reports on outreach performance and lead conversion progress.
Required Skills & Attributes
Proven success in prospecting, lead generation, or appointment setting roles.
Strong written and verbal English communication (French proficiency is a plus).
Confident using CRM and ERP systems (Microsoft-based preferred).
Self-motivated, highly organized, and able to work independently.
Resilient and comfortable with high-volume outreach -- "100 no's for 1 yes" mindset.
Creative and resourceful in using marketing tools to support sales efforts.
Preferred Experience
Experience with construction industry clients (preferred but not required).
Background in B2B sales, franchising, or business development.
Tools & Systems
CRM/ERP: Microsoft-based systems for pipeline management
Design: Canva (for marketing assets)
Communication: Teams, Zoom, standard phone/email tools

Skills Required