Assist in the planning, execution, and optimisation of customer retention campaigns across multiple channels (email, SMS, push notifications, etc.).
Track campaign results, prepare reports, and suggest improvements
Work with the team on strategies to maximise long-term customer value
Use customer data to create segments and send personalised messages
Keep the promotional calendar updated and ensure campaigns go out on time
Manage the loyalty programme to boost engagement
Matric / Grade 12
Diploma / Bachelor's Degree in Marketing, Business, or a related field
Minimum of 3 years' experience in customer retention or CRM marketing
Experience in the digital gaming or online entertainmentindustry will be an advantage
Proficiency with CRM platforms and campaign management tools (such as Optimove, Salesforce, etc.).
Between 3 - 5 Years
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