Duties & Responsibilities
Reporting to the Marketing Manager and based in Cape Town, with travels for research projects, meetings, industry events and customer visits you will be responsible for the following:
- To build and follow-up the Category strategy in all consumer channels (FMCG, DIY, Stationery, Digital/Websites)
- To define the Margin level and Retail Price positioning of the Category
- To participate in New Product Development (NDP) in collaboration with R&D, other SUs and regions/countries
- Global product management, development, and maintenance within the Category for the Consumer channels
- Design and re-design packaging layouts for Consumer products
- Global Innovation roll-out management
- Aligning best POS practices with Global Consumer market
- Support new Market development,
- To ensure the Margin level and Retail Price positioning of the Category is aligned with company expectations.
Category / Channel strategy:
- Contribute to the 5-year strategic plan, in line with annual global roadmaps, in collaboration with regions/countries
- Follow-up the annual roadmap with regions/countries
- Measure KPIs and track the progress in the regions
- Visit the regions/countries to stay up to date with market development
- Visit trade shows
Category management:
- Monitor GP/MVC targets and define corrective action plans when needed
- Participate in pricing alignment within Global accounts, channels and markets
- Analyse competition, our performance and our product offer, and make adaptations in order to ensure a winning category offer
- Follow up with the regions on the category performance and collaborate on initiatives to support the agreed roadmap
- Help the region in shelf planning and share global best POS execution practices
- Ensure Brand and Packaging consistency within the Category
Product development:
- Manage the NPD process, be involved in the R&D process validation for the category/channel projects
- Feed the NPD process with news, ideas and ensure a well filled pipeline
- Build R&D or Purchasing programs in collaboration with other SUs in order to optimize the cost and product offering with the Category
- Together with Purchasing, R&D develop new concepts with external suppliers
Packaging / Layout design:
- Update the designs within the category, to ensure distinctiveness and competitive advantage
- Approval of local packaging designs within the category, ensuring a global layout, branding and product name consistency
- portfolio with new and innovative packaging formats; assess industry trends and identify relevant suppliers
- Conduct consumer tests to ensure market acceptance
Trade support:
- Monitor RSPs and define corrective action plans when needed
- Analyse competition, our performance and our product offer, and make adaptations in order to ensure we win
Skills & Requirements
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