Job Description

WELCOME TO BASF
We are BASF in agriculture and everything we do, we do for the love of farming. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. We do everything in our power to build a sustainable future for agriculture by connecting innovation, customers and society. #ForTheLoveOfFarming #TheBiggestJobOnEarth
WHAT YOU CAN EXPECT
The successful candidate for the Regional Sales Manager position will lead the growth and performance of BASF's crop protection business in the region. This role combines strategic sales leadership with hands-on customer engagement, technical training, and market development. The successful candidate will drive product positioning, support budgeting and planning, and foster strong relationships with distributors, agents, and farmers. This is a high-impact role for a commercially driven leader with deep agricultural expertise and a passion for delivering results.
Duties will include the following:

• Drive sustainable regional sales growth and meet performance targets.
• Optimize marketing materials aligned with area strategy.
• Build and maintain strong relationships with distributors, agents, and farmers.
• Identify and support new producers to expand the BASF portfolio.
• Ensure accurate budgeting for timely product availability.
• Position strategic products effectively in the market.
• Lead regular meetings with regional teams and customers.
• Organize and support farmer days, sales events, and on-farm technical assistance.
• Deliver stewardship and safe handling training to farm managers and workers.
• Conduct technical training and implement tailored action plans for customers.

WHAT YOU OFFER

• Degree in Agricultural Sales or Marketing
• Minimum 5 years of combined sales and technical experience in agriculture
• Proven expertise in fungicides, herbicides, and pesticides
• Strong knowledge of plant health and crop care; CropLife certification is a plus
• Advanced proficiency in Microsoft Office, including Excel and PowerPoint

ABOUT US
As a reliable partner of the agricultural sector, BASF Agricultural Solutions offers innovative solutions in the area of crop protection and pest control to improve agricultural production, increase the profitability of agricultural companies and thereby improve the living standards of a growing population. Our strength lies in supporting farmers in the face of the challenges presented by an increasingly complex agricultural sector and in working with them to secure basic human necessities, such as food, nutrition and energy. Learn more about BASF Agricultural Solutions at
Diversity is our greatest strength!
Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.
Closing date for applications: 23.12.2025
Our people are at the heart of everything, dedicated to delivering value for our customers every day.
By focusing on enabling our people today and in the future, we will ensure we have the talent and skills needed to succeed.
United by the love of farming, we innovate, collaborate, and strive for the best solutions together, creating connections and driving success as one team. This is how we make an impact. For the love of farming, the biggest job on Earth.
Johannesburg, ZA
BASF South Africa (Pty.) Ltd.
Marketing & Sales
Permanent
130762
ATS_WCMS_WEBFORM

Skills Required