Job Description

Key accountabilities
1. Sales Performance
Management
- Monitor and analyze new vehicle sales performance across all
dealerships in your zone, identifying trends, opportunities, and areas
for improvement.
- Develop and implement sales strategies and initiatives to achieve or
exceed sales targets.
- Track dealership performance against key performance indicators
(KPIs) and provide actionable feedback.
2. Dealer Support &
Coaching
- Provide direct support to dealership sales teams to enhance their
performance, including sales training, process optimization, and
best practice sharing.
- Conduct regular visits to dealerships to review sales performance,
provide coaching, and ensure alignment with OEM objectives.
- Work with dealers to develop local sales strategies and promotions
that align with broader Mahindra SA goals.
3. Sales Strategy
Development
- Collaborate with senior management to develop and refine new
vehicle sales strategies that align with market conditions and
business objectives.
- Analyze market trends, competitor activities, and consumer
behavior to inform sales strategies and identify new opportunities.
- Participate in the planning and execution of national sales
campaigns and promotions.
4. Performance
Reporting & Analysis
- Prepare regular reports on sales performance, including detailed
analysis of sales data, market conditions, and dealership
performance.
- Use data-driven insights to identify areas for improvement and
develop strategies to address performance gaps.
- Present findings and recommendations to senior management and
other stakeholders.
5. Incentive Programs &
Promotions
- Develop and manage sales incentive programs to motivate
dealership sales teams and drive performance.
- Coordinate with marketing to design and implement promotional
campaigns that support new vehicle sales.
- Monitor the effectiveness of incentive programs and promotions,
making adjustments as needed to maximize impact.
6. Market & Competitor
Analysis
- Stay informed about industry trends, competitor sales strategies,
and market dynamics to anticipate challenges and opportunities.
- Provide insights and recommendations on pricing strategies,
product positioning, and market entry tactics.
7. Customer Experience
Enhancement
- Work with dealerships to ensure that the customer experience is
consistent with OEM standards, contributing to higher customer
satisfaction and retention.
- Identify opportunities to improve the sales process, from initial
customer contact to post-sale follow-up, to enhance customer
experience and drive repeat business.
Minimum Qualification
Bachelor's degree in Business Administration, Marketing, Sales, or a related field. An MBA or relevant
advanced degree is a plus.
Experience
- At least 5-8 years work experience within an automotive company
- Sales management, or a similar role within the OEM or dealership environment
Skills and attributes
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable
strategies.
- Excellent interpersonal and communication skills, with the ability to influence and motivate sales
teams.
- Proficiency in sales performance management tools and CRM systems.
- Strong problem-solving abilities and attention to detail.
- In-depth knowledge of the automotive industry, including market trends, customer preferences, and
competitor activities.
- Cross functional acume

Skills Required