Job Description

Key purpose of the role

To develop, implement and manage effective marketing strategies and campaigns that support audience and revenue growth objectives across the regional stations and EWN. The role includes managing the regional marketing team, driving brand consistency, optimising media spend, and ensuring alignment between internal teams and external agencies.

Minimum required qualification:

Bachelor's degree in marketing, communications or business management

Qualifications considered advantageous :

Honours Degree, post graduate diploma or equivalent in digital marketing and media buying

Minimum years of experience :

5-8 years in a marketing role, with experience in executing multi-channel campaigns. including 2-3 years in a supervisory capacity.

Proven experience in campaign planning, brand management, and stakeholder engagement.

Additional role requirements:

General understanding of media and broadcasting industry

Understanding of analytics, RAMS

Strong understanding of digital platforms, content planning, and paid media

Proficient in campaign tracking, reporting, and optimisation.

Strong copywriting, project management, and time-management skills.



Strong budgeting and financial acumen

Strong project management skills

Fully proficient in Microsoft tools and reporting

Key performance areas

Campaign management

Timely and effective execution of campaigns:

&o Plan, brief, and execute campaigns across digital, on-air, and event platforms

Brand management

Brand consistency and positive audience perception:

&o Ensure all brand elements align with CI and resonate with target audiences

Stakeholder management

Cross-functional collaboration effectiveness:

&o Collaborate with sales, programming, digital, and content teams to align on marketing priorities

Agency and vendor management

Campaign assets delivered on time, on brief, and within budget:

&o Manage creative, media, and promotional agencies

Marketing reporting and analytics

Actionable insights derived from performance data

&o Generate post-campaign reports and apply data to future planning

Budget management

Adherence to allocated spend:

&o Lead budgeting and cost control for the regional marketing team

&o Monitor and approve expenditure forecasts

&o Analyse and improve financial efficiency

&o Support EBITA targets as set by the Board

Team leadership

Team engagement and delivery:

&o Lead, develop and motivate the team

&o Manage performance across the team

&o Drive skills development and mentorship initiatives

&o Implement succession planning in partnership with HC

&o Promote a culture of high performance and diversity

&o Drive collaboration between the marketing team and wider PMB team

Event support

Campaign integration and execution

&o Support brand activations and integrated events



Suitable candidates will be selected in accordance with Primedia Broadcasting's Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Send your detailed CV to broadcastingcareers@primedia.co.za with the Subject Line " Regional Marketing Manager CPT OR Regional Marketing Manager JHB ". The closing date for applications is 06 May 2025 .



REQUIREMENTS