Job Description

Job Advert Summary

Eduvos

is looking to employ a PR and Communications Specialist on a permanent basis at any of our National campuses.

Type of role:

Permanent

Purpose of the role:

The PR and Social Media Specialist is responsible for developing and executing effective public relations and social media strategies to enhance the brand visibility, reputation, and engagement of Eduvos, a leading higher education institution. This role requires a dynamic individual with a passion for storytelling, a keen understanding of social media trends, and the ability to build and maintain relationships with media outlets, influencers, and the academic community.

Minimum Requirements

Minimum qualifications required:

Bachelor's degree in Public Relations, Communications, Marketing, or a related field.

Minimum experience required:

Minimum of 5 years of experience in PR and social media management, preferably in the higher education sector. Experience with graphic design and video editing software (e.g., Adobe Creative Suite). Established network of media contacts in the higher education sector. Familiarity with SEO and content marketing strategies.

Duties and Responsibilities

Responsibilities:

As the PR and Social Media Manager you will be primarily responsible for the following:



Public Relations


Develop and implement comprehensive PR strategies that align with the institution's goals and values. Write and distribute press releases, media advisories, and other PR materials. Build and maintain relationships with journalists, editors, and influencers to secure media coverage. Coordinate and manage media inquiries and interview requests. Monitor media coverage and provide regular reports on PR activities and outcomes. Organize and promote press events, conferences, and media tours.

Social Media Management


Create and manage engaging content for the institution's social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube). Develop and execute social media campaigns to support marketing initiatives, events, and institutional announcements. Monitor social media trends, audience behavior, and platform updates to optimize content strategy. Engage with the online community, responding to comments, messages, and reviews in a timely and professional manner. Analyze social media metrics and generate reports to measure the effectiveness of campaigns and inform future strategies.

Content Creation


Collaborate with the marketing team to produce high-quality, multimedia content (e.g., blog posts, videos, infographics) that resonates with the target audience. Ensure all content aligns with the institution's brand voice and messaging. Work with faculty, staff, and students to source and create compelling stories and testimonials.

Crisis Communication


In partnership with the Head of Marketing and Communications team, support crisis communication plans to protect and manage the institution's reputation. In partnership with the Head of Marketing and Communications team, act as a key point of contact during crises, coordinating with internal and external stakeholders to disseminate accurate and timely information.

Collaboration and Coordination


Work closely with the marketing team and PR agency to ensure PR and social media efforts are integrated with broader marketing strategies. Collaborate with other departments, including alumni relations, and academic programs, sales and student affairs to support their communication needs.

Functional and Behavioural Competencies

Functional competencies:

Strong writing, editing, and proofreading skills. Proven ability to create and execute successful PR and social media campaigns. Excellent interpersonal and communication skills. Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Insights). Ability to work independently and as part of a team in a fast-paced environment. Creative thinking and problem-solving skills. Knowledge of the higher education landscape and emerging trends in digital communication

Behavioural competencies:

Initiative and responsibility Relations and networking Influence Strong communication (verbal and written) Analysis and judgment / problem solving Systematic approach (planning and organising) * Execution - attention to detail