Job Description

At 2U, we are all in on purpose. We are motivated by our mission - to eliminate the back row in education - and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings - from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We're Looking For:
The Senior Product Marketing Manager will be responsible for supporting the development and continuous improvement of the open course offerings on the edX platform, with a focus on optimizing learner experiences, market positioning of courses and driving performance through data analysis. This role is critical in driving the roll-out of new strategic cross-functional initiatives, standardization of course experiences, and edX's AI-driven product strategy. Senior Product Marketing Manager will be accountable for improving open course quality as measured by learner satisfaction ratings. This role sits in the Content Strategy team, meaning the outputs of this role will also shape the approach to new partners and content areas.
Responsibilities Include, But Are Not Limited To:
Product Development & Optimization

• Lead on high-impact edX product improvements, and course experience standardization, as well as proposing innovations to keep the edX product in line with market expectations
• Collaborate with cross-functional stakeholders to deliver cohesive and aligned product experiences by building a shared vision and driving projects forward.
• Provide input into product experience design and best practices to prioritise quality at scale. Help to position these experiences/improvements to B2C and B2B learners.

Product Marketing & Positioning

• Become an expert on the edX open course product and relevant competition in the EdTech sector. Carry out continuous market research and competitors' product positioning to inform our strategies, value proposition and positioning.
• Analyse competitor product pricing, and inform changes to edX open course pricing strategy.

Product Innovation Projects

• Support the ongoing ideation of edX product innovation projects, informed by market analysis, helping cross functional teams develop a shared vision for the changes required.
• Support the integration of AI-powered tools and approaches into open courses to drive product effectiveness. Monitor the impact of such new initiatives on learner satisfaction.
• Work closely with Product, Engineering, Learning Strategy, Marketing and Content Strategy teams to align the edX product with business goals and learner needs.
• Communicate progress, findings, and recommendations effectively across the organization, influencing key stakeholders and driving projects forward.

Performance Analysis & Insight Generation

• Analyze open course performance, user feedback, and learner outcomes to inform improvements and guide product strategy.
• Translate insights into actionable recommendations that enhance the learner experience and improve satisfaction metrics.
• Contribute to the creation of dashboards, reports, and presentations for internal stakeholders.

Things That Should Be In Your Background:

• Deep curiosity about online education, product technologies, and data-driven learning solutions
• Bachelor's degree in Education, Business, or a related field
• 5-7 years of experience minimum in learning product development, learning / instructional design, product marketing, project management, EdTech, or related roles
• Strong analytical and problem-solving skills with experience working with product and learning performance data
• Excellent communication and collaboration skills across technical and non-technical teams
• Ability to work independently and flexibly across global teams and time zones
• Comfort with ambiguity and a proactive, iterative approach to problem-solving

Working Conditions
Overtime is not a requirement of the job but flexibility is required to accommodate US, UK, and South African time zones.
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us - and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:
2 complimentary Getsmarter short courses per year
Subsidised medical aid with Discovery Health Medical Scheme
4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
Employee Assistance Program (EAP)
Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break
2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .
About 2U Inc. (NASDAQ: TWOU)
For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings - from free courses to full degrees - and helping unlock human potential. To learn more: visit 2U.com.
About edX
edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there - we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
Learn more at
#NoBackRow
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.