Job Description

Job Category: Marketing & SalesDegree Level: Bachelor's Degree or equivalent:3. Technical Skills3.1 understanding of the Market Equation deliverables and GPDS Gateways3.2 PDL interpretation, OBV Development, Eurovac codes submission3.3 Ability to work with Microsoft suite (Excel and Powerpoint, Onenote, Onedrive)3.4 written & verbal presentation skills required for external & Senior Management interaction3.5 Strong analytical abilities to both collect data from multiple sources and organize / interpret it for consumer insights & strategic applicationAbility to manage and work in a matrix organization with multiple business disciples, different cultures, and time zones4. Soft Skills4.1 Self-starter capable of operating independently on multiple tasks while ensuring Project deadlines are met4.2 One Ford Behaviours4.3 Analytical Skills4.4 Communication, Negotiating, and Presentation Skills1. Strategic Thinking2. Innovation3. Collaboration4. Business AcumenSuccess in this role is measured by the achievement of GPDS milestone, vehicle launches on time with quality and management of nameplate franchiseResponsibilities:1. GPDS / Milestone Development1.1 "Complete Market Equations in support of all GPDS Marketing Deliverables are completed and met for future model programsThat includes product, packaging, pricing actions, as well as program volumes and take rates to maximize customer desirability and company/dealer profitability"-Target Customer definition-Role in portfolio-Industry,Segment and competitor analysis in support of program positioning-Pricing Strategy-Program cycle average volume1.2 Ensure vehicle line programes meet financial guardrails at various milestones2. Cycle Plan2.1 Direct market wants into cycle plan studies and input2.2 Support the development of Cycle Plan Portfolio2.3 Development of FPVs with Cycle Plan programe input2.4 Development of annual PVA's3. Program Setup3.1 Ensure PDL & compile Order Guide accurately for SAF product group3.2 Ensure all program inputs and changes are aligned with key local market stakeholders4. GTM Program Lead4.1 Lead Go To Market process to ensure vehcile line is launched on time and with quality4.2 Lead delivery of Product and Brand launch activities on time and with quality (Day 1, Marketing Brief, OBV's, Order Guides, Dealer Pre sell pack, Website & Brochure brief, Pricing, M&M Codes Final Dealer Sell Pack )5. Brand Marketing5,1 Support all business activities that are revelant to name plate5,2 Support the collection and maintenance of market/competitive data on assigned vehicle lines5,3 Suppport / lead Franchise room discussions with the aim of monitoring overall nameplate business health and drivning growth and profitability5,4 Support monthly option mix forecast/alignment5,5 Support tactical Marketing campaign development5,6 Support annual Pricing Strategy Development6. Governance6.1 Lead/support governace activities for Marketing Operations Review Meeting6.2 Support /lead paper development and discusions for responsible vehicle lines6.3 File all papers 48 hours prior to meeting and minutes to be published 48 hours post meeting6.4 Review of Cycle Plan and Milestone inputs with local stakeholder prior to submission to ensure alignment6.5 Provide Planning and Leadership for Product Marketing Specialists1. Interdepartmental Collaboration1.1 Work closely with IMG PD teams when developing a business case1.2 Work closely with marketing and PR Comms team to ensure success launch/tactical campaign development1.3 Ensure Sales input is considered with developing Market Equations1.4 Work with local sales planning teams to ensure MP1 and Job 1 dates are adhered too1.5 Work with Local finance teams to ensure SAF program milestoneand pricing financials are accurate.1.6 Colaborate with relevent skill team to deliver robust Go to Market and Franchise Room deliverables.2. Cross-Functional Projects2.1 Support the development of Special Introductory Packs for responsible vehicle lines by working with local VP FCSD and IMG product teams3. Stakeholder Engagement3.1 Sales Team including fleet3.2 Sales Planning3.3 Finance3.4 PR3.5 FCSD3.6 FMC Leadship3.7 Dealer Development3.8 Ford Credit3.9 HomologationQualifications:1. Education1.1 National Diploma or bachelor's degree in marketing/sales or equivalentExperience2.1 5 years automotive experience in Marketing & Sales or similar2.2 Previous Product Marketing experience preferred

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