Job Description

and Responsibilities

Product Marketing

• Collating data from Importers on market and competitor activity to benchmark products vs. competitor offerings.
• Coordinating and preparing product proposals and strategy documents for various meeting and media engagements.
• Pro-active implementation of product and model year (MY) changes, particularly the communication thereof through customer-facing channels (e.g. website, point-of-sale material and other digital platforms).
• Developing product information bulletins for the Importers/Dealer Network regarding all product innovations or changes.
• Coordinating and implementing the specification for all models utilising the Group Sales Product Management system and understanding the systems within the full product management value chain.
• Co-ordinating and replying to product-related customer queries from the Importer/Dealer and Customer Interaction Centre (CIC), where applicable.
• Supporting the Pricing and Supply Chain Analyst to ensure correct price positioning and model build-up for all products relative to competitors.

Brand Communications

• Assisting with planning and executing new product launches, motor shows and other brand events.
• Developing and distributing campaign information and advertising bulletins to ensure up-to-date information is provided to Importers/Dealers.
• Ordering and distributing point-of-sale material for each brand product to Importers/Dealers to assist in vehicle sales.
• Planning, co-ordinating and monitoring Importer/Dealer advertising, events and promotions, including checking and approving Dealer advertisements.
• Co-ordinating implementation of CRM strategies and campaigns.

Education and Experience

• National Diploma or Bachelors degree in Marketing / Finance / Commerce or equivalent.
• 2-3 years experience in Product Marketing within a Sales & Marketing corporate environment.

Skills, Attributes & Other requirements
ESSENTIAL:

• Must have sound understanding of product homologation processes and requirements in support of product retailing.
• Must have sound understanding of brands and brand values
• Must have creative flair and be innovative.
• Must have strong people orientation and be a team player.
• Ability to listen and communicate effectively at all levels.
• Ability and inclination to work with detail.
• Excellent computer skills ( Microsoft Office)
• Excellent command of English language.
• Ability to negotiate and form sound working relationships at all levels.
• Must have high level of detail consciousness and accuracy.
• Must be a self-starter with ability to operate independently.

PREFERRED:

• Sub-Sahara Africa experience

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