Performance Marketing Specialist

Sandton, Johannesburg, South Africa

Job Description

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms
  • Conduct keyword research, audience analysis, and competitive intelligence to inform campaign strategies
  • Create compelling ad copy, design A/B tests, and collaborate with creative teams on visual assets
  • Monitor campaign performance metrics including ROAS, CPA, CTR, and conversion rates
  • Analyze data to identify optimization opportunities and implement performance improvements
  • Manage marketing budgets effectively to maximize ROI across all channels
  • Prepare detailed performance reports and present insights to stakeholders
  • Stay updated with platform changes, industry trends, and emerging marketing technologies
  • Collaborate with cross-functional teams including sales, product, and analytics
Required Qualifications:
  • Bachelor's degree in Marketing, Business, or related field
  • 4-6 years of hands-on experience in performance marketing or digital advertising
  • Proficiency in Google Ads, Facebook Business Manager, and Google Analytics
  • Strong analytical skills with experience in data interpretation and reporting
  • Knowledge of tracking and attribution tools (UTM parameters, pixel implementation)
  • Understanding of conversion optimization and landing page best practices
  • Excellent written and verbal communication skills
Preferred Qualifications:
  • Experience with marketing automation tools and CRM systems
  • Knowledge of programmatic advertising and DSP platforms
  • Familiarity with Excel/Google Sheets for data analysis

Skills Required

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Job Detail

  • Job Id
    JD1556479
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Sandton, Johannesburg, South Africa
  • Education
    Not mentioned