Job Description

Job Advert Summary

Eduvos

is looking to employ a Paid Media Specialist on a permanent basis at any of our National campuses.

Type of role:

Permanent

Purpose of the role:

The purpose of this role is to advertise and optimise search engine platforms or social media platforms in order to reach target audiences; to implement and optimise paid advertising campaigns in order to increase brand visibility, drive targeted traffic, and achieve marketing objectives.

Minimum Requirements

Minimum qualifications required:

Relevant Bachelor's degree in Marketing or a related field. Certification in paid media will be advantageous.

Minimum experience required:

Social Media


Three to five years' experience in a social media / paid media role Proven successful campaigns in the higher education/youth market will be advantageous

Google


Three to five years' experience in a search engine platforms (primary Google) Proven successful campaigns in the higher education/youth market will be advantageous

Duties and Responsibilities

Responsibilities:

As the Paid Media Specialist you will be primarily responsible for the following:



Research


Platform analytics (produce ranking lists and formulate briefs for design team) Competitor analysis per block Market trend analysis and positioning (annual and monthly calendar)

Campaign design based on assets received


Upload marketing assets on paid media platforms Define, and implement/create a target market around planned marketing campaigns Manage campaign spend based on advert performance Keyword research and optimization (Google only)

Reporting

Functional and Behavioural Competencies

Functional competencies:

Well-developed writing and editing skills Campaign management skills PowerBI skills Platform proficiency (Facebook and Instagram (using Facebook Ads Manager), Twitter, LinkedIn & YouTube.) for Google proficiency includes search engines such as Google and Bing Analytical skills (GA4, Looker Studio, PowerBI) Trend awareness and analysis Good understanding of campaign budgeting to optimise spend across multiple chanlles Depth of search engine optimisation (SEO) and search engine marketing management (SEM) knowledge (Google only) Basic understanding of GEO (Generative Engine Optimisation)

Behavioural competencies:

Initiative and responsibility Constructive teamwork Effective communication (verbal and written) Analysis and judgment / problem solving Innovation and change Systematic approach (planning and organising) * Continuous learning