Job Description

Octane Marketing (Pty) Ltd is actively seeking a talented Paid Media Specialist - Specializing in Lead Generation to join our vibrant Cape Town-based team! In this pivotal role, you'll craft highly targeted campaigns, making use of the latest cutting edge MarTech tools, and consistently drive high-quality leads at the most efficient cost.
This is your chance to make a real impact in the digital marketing space, working with a passionate, high-performance team in a growing agency.
WHAT YOU'LL DO

• Maintain ongoing, proactive, and consistent communications with clients on campaign progress, performance, and problem-solving
• Design and execute multi-channel, fully integrated Paid Digital Marketing strategies, including Google Search, Display, Shopping, Performance Max, Paid Social (Meta, LinkedIn, TikTok), Video, and more with a primary focus on lead generation
• Harness several online tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
• Relentlessly test and analyse paid search ad copy and creatives to maximize ROI
• Execute and analyse monthly paid media business metrics, budgets and reports
• Research and evaluate new campaign opportunities and identify fresh ways to expand client reach and performance
• Stay ahead of digital trends, bid management systems, keyword research, and industry best practices to maintain a competitive edge

• Minimum 2 years of hands-on experience with:

• Google Ads (Search, Display, PMax)
• Microsoft Ads
• Meta Ads, LinkedIn Ads, TikTok Ads
• Deep understanding of customer journeys, Funnel Optimizations with a proven track record of growing brand awareness and ROI
• A minimum Bachelor's degree in Marketing or any relevant major
• Advanced web skills and a high level of proficiency in Excel, search engine interfaces, and ad management platforms
• The ability to demonstrate analytical skills, technical knowledge and strong attention to detail
• Able to make data driven decisions based on analytics data
• Google analytics 4
• Landing page optimization
• Excellent written and verbal communication skills
• Excellent time management and organizational skills
• Strong time management skills and ability to work and deliver under tight deadlines
• Self-motivated with personal discipline to manage and optimize campaigns
• Ability to adjust methods to match CPL/CPA and conversion requirements for unique campaigns
• Budget-conscious with proven planning and execution skills
• Able to thrive both independently and in a collaborative team environment
• Comfortable receiving and learn from constructive criticism in a professional manner with a commitment to continuous personal and professional growth

Apply now and become part of a team that's redefining digital performance marketing from the heart of Cape Town.