Job Description

Octane Marketing (Pty) Ltd is actively seeking a

high-performance Paid Media Specialist

with a proven track record

specifically in

lead generation

to join our growing team in Cape Town. In this pivotal role, you'll develop and manage data-driven, results-focused campaigns across multiple digital channels -- helping drive measurable growth for our clients using the latest in cutting-edge MarTech.



If you thrive on performance metrics, creative testing, and finding smarter ways to generate quality

leads

at lower costs -- this role offers the challenge and ownership you're looking for.

What You'll Do:

Plan, execute, and optimize

multi-channel paid media campaigns

across Google Search, Display, Performance Max, Microsoft Ads, Meta, LinkedIn, TikTok, and YouTube Build fully integrated strategies that focus on

lead generation, funnel optimization

, and campaign scalability Use a range of digital tools and platforms to analyze campaign data and make informed optimizations Relentlessly test and refine audience targeting to

maximize ROI

Monitor and report on

key campaign metrics

, budgets, and pacing -- identifying opportunities for continuous improvement Conduct research into new channels and campaign formats to improve reach, efficiency, and lead quality Stay current with digital trends, platform updates, bid strategies, and industry best practices Collaborate closely with design, content, and CRM teams to ensure end-to-end campaign performance Focus on both

front-end performance

(ad engagement, CPL, CTR) and

backend outcomes

(lead quality, conversions, client ROI)

Minimum 2 years of hands-on experience

with: + Meta Ads, + Google Ads (Search, Display, Performance Max)
+ Experience in LinkedIn Ads, TikTok Ads and Microsoft ads are a bonus
Deep understanding of

customer journeys and funnel optimization

, with a proven track record of driving brand growth and high-ROI lead generation A minimum

Bachelor's degree in Marketing

or a relevant major is beneficial but experience is key Advanced web skills and

high proficiency in Excel

, ad platforms, and campaign management tools Ability to make

data-driven decisions

using analytics, attribution, and conversion tracking Experience using and interpreting

Google Analytics 4 (GA4)

Knowledge of

landing page optimization

best practices Excellent written and verbal communication skills Strong

time management and organizational skills

, with the ability to prioritize under pressure Self-motivated, proactive, and accountable -- with the discipline to manage and optimize campaigns independently Ability to adjust strategy to meet specific

CPL/CPA and conversion targets

for different campaign objectives Budget-conscious with solid

planning and execution skills

A team player who thrives both independently and within a collaborative environment Willingness to receive and apply

constructive feedback

, with a mindset geared toward continuous learning and growth

Bonus Points For:

Experience in

financial services and/or automotive

Strong creative instincts and basic skills in

Canva, Figma, or Adobe tools

for ad asset testing Experience in

lead generation

as a service of any business.

If you're passionate about performance marketing, live for results, and want to work in a space that rewards curiosity, creativity, and data-savvy thinking -- we'd love to connect.

Apply now and be part of a team that's redefining digital performance marketing from the heart of Cape Town.