Paid Media Specialist

Cape Town, Western Cape, South Africa

Job Description

This role calls for a digital strategist with a flair for paid media. The successful candidate will play a key role in shaping campaigns that drive visibility and results for global brands in the commercial real estate sector.
What you'll do

  • Design, launch, and refine digital marketing campaigns across SEO, SEM, and paid social channels.
  • Monitor performance metrics (think ROI and KPIs) like a hawk with a dashboard.
  • Spot trends and insights like a digital detective; then act on them.
  • Build killer conversion funnels with internal teams that turn interest into action.
  • Dive into customer journeys across all touchpoints to improve user experiences.
  • Present strategy, progress, and results to clients and teammates like a pro.
  • Dream up creative growth hacks and strategies.
  • Explore emerging technologies and feed them into new business opportunities.
  • Bring thought leadership and fresh ideas to the digital table.
What you'll need
  • Relevant tertiary qualification
  • 3 - 5 years of hands-on paid media experience
  • A way with words; written and spoken English must be flawless
  • Expertise in Google Ads (Search, Display, YouTube; you know the drill)
  • Working knowledge of paid social platforms (Facebook, LinkedIn, Insta, TikTok, and X)
  • Understanding of SEO fundamentals and how they link to SEM efforts
  • Solid grasp of Google Analytics and similar analytics tools
  • Funnel-focused; you love turning interest into impact
  • Obsessed with optimisation and continuous improvement
  • A flair for identifying and engaging target audiences through thumb-stopping content
Personal Traits
  • Positive, friendly and approachable
  • Proactive, caring and a stickler for the little details
  • Creative and innovative thinker
  • Comfortable working alone and in a team
  • Organized and deadline-driven
  • Professional communication (verbal, presentation, written etc.)
  • Digitally connected and curious
  • Comfortable with ambiguity
  • Excited to implement new ideas and take risks
Job Notes
  • This role is hybrid - work from the office on Monday, Wednesday and Friday.
  • Optional work from home on Tuesday and Thursday.
  • Offices are located in Bergvliet, Cape town.

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Job Detail

  • Job Id
    JD1442379
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned