Job Description

Commitment:

Full-time (operating in UK hours)

Salary Range:

Salary is dependent on experience

Working Hours:

9 am - 5 pm (GMT)

About Fraggell:

Fraggell is a creative performance agency that helps DTC brands scale through ad creative that actually drives revenue. We believe creative is the single biggest growth lever in paid media and we've proven it by helping brands like Aloha, The Black Stuff, and Nuve Beauty generate millions in profitable spend through ads that stop the scroll, tell a story, and convert.

Our culture is fast-moving, collaborative, and built around curiosity. We test relentlessly, think differently, and back creativity with data.

The Role:

As a Creative Strategist at Fraggell, you'll be at the heart of the creative process. Turning insights into ad concepts that move the needle.

You'll develop high-performing angles, hooks, and scripts, working closely with editors and producers to bring ideas to life that are emotionally charged, thumb-stopping, and strategically sound.

Your job is to blend creative instinct with data-driven thinking -- studying what's working in accounts, in culture, and across the industry, then turning that knowledge into ads that drive measurable growth.

What we're looking for:

2+ years of experience in digital marketing, creative strategy, or paid social. A deep understanding of what makes an ad convert -- from hook to hold rate. You're constantly looking for new ideas, formats, and frameworks to test. Detail-oriented and organised -- you can juggle multiple brands and creative threads at once. Curious, open-minded, and comfortable sharing ideas and insights with both the team and clients. You live and breathe eCommerce, ads, and performance. You're the kind of person who scrolls through Meta's Ad Library for fun, listens to marketing podcasts, and experiments with creative formats on the weekend.

What you'll be doing:

Developing creative angles and concepts that tie into brand goals and performance data. Writing scripts, hooks, and storyboards for video ads. Maintaining a Master Client Doc that outlines strategy, audiences, and key creative directions. Reviewing ad performance and feeding insights back into the next round of iterations. Staying plugged into industry trends, testing formats, and new ad styles. Working closely with editors to ensure every deliverable hits both creatively and strategically.
Job Type: Full-time

Pay: R15407,00 - R20542,00 per month

Application Question(s):

Please link to past concepts/scripts and finished work you have completed for paid media.
Experience:

Creative Strategy: 2 years (Required) paid media: 1 year (Required)
Work Location: Remote