Job Description

Leverage strategic partnerships, audiences and platforms to derive maximum value for business. Optimising the future experience (FX) across channels and platforms. The role involves developing data-driven marketing strategies, collaborating with internal and external stakeholders, and influencing marketing campaigns to enhance brand awareness, drive traffic, and boost conversions.

Provide advice and counsel to marketing teams, project teams, and functional and non-functional user experience improvements on digital platforms, analytics and insights. Insights are provided from all data and analytics sources.

Working with media partners and traveling experts to ensure the use of most efficient channels guided by data and insights.

Job Responsibilities

• Research, recommend, test and implement new techniques, platforms, affiliates, audiences and technologies that will help deliver impactful marketing experience initiatives, in the short and long-term strategic horizons.
• Conduct market research and analysis to identify target audiences and their preferences, behaviours, and needs.
• Utilize data-driven insights to segment and prioritize audiences, tailoring marketing strategy to resonate with specific customer groups. Continuously monitor audience trends and adapt strategies to stay relevant in a dynamic digital landscape.
• Collaborate with digital commercialisation, strategy, and marketing excellence chapters to leverage actionable insights and formulate campaign or project strategy, including use test cases for improved performance results.
• Manages the customer future experience beyond campaigns (Content, Mobile Marketing, Organic optimisation, Audiences)
• Deliver a world class user experience through others by ensuring a client centric culture through required interventions.
• Drive 'Test and Learn' (A/B testing/ Split testing etc) opportunities linked to user journeys /UX/ UI/ CX for campaigns or projects.
• Preparing proposals and presenting recommendations to stakeholders.
• Analysing complex problems and finding data-led solutions.
• Understanding best practices for digital assets such as websites and apps.
• Provide an advisory role on marketing experience to missions and BAU.
• Collaborating with employees and stakeholders to improve processes and outcomes.
• Auditing and monitoring digital channels using data analytics tools.
• Determining strategic optimisation goals with senior management.
• Discussing shortcomings and opportunities for optimisation with stakeholders.
• Contribute to a culture conducive to the achievement digital strategic objectives of the Bank.
• Keep up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing and partnership management.

People Specification

Essential Qualifications - NQF Level

• Diploma
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

Bachelor of Arts: Marketing , Bachelor of Commerce: Marketing

Preferred Certifications

UX/ UI/ CX/ Digital Marketing Certificate

Total number of years of experience

3 - 6 years

Management experience as part of the above years

No experience required

Type of experience

Digital Marketing/ UX/ UI/CX experience

Technical / Professional Knowledge

• Digital Marketing
• UX/ UI/ CX/ Journey Mapping
• Analytical Skills
• Client Centred / Design Thinking
• Stakeholder Relationship Management
• Project Management
• Leadership Skills
• Technological Skills
• People Management Skills
• Agile Way of Working

Behavioural Competencies

• Business Acumen
• Strategic Planning
• Driving Innovation
• High Impact Communication
• Digital Acumen
• Driving Execution
• Influencing
• Connected Decision Making

Please contact the Nedbank Recruiting Team at +27 860 555 566

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Nedbank