Job Description

Onboarding and Conversion Specialist

Overview


You will play a critical role in optimizing the customer onboarding journey across our Online Casino platform. You will help shape and execute data-driven strategies to improve landing pages, registration funnels, and key user flows. This role requires a strong analytical and curious mindset, attention to detail, and a passion for continuous improvement through A/B testing.


You will work closely with studio, customer acquisition & Marketing teams as well as management to champion our testing capabilities and strategies, working to cultivate a data-driven fail-fast mindset and to drive measurable impact on customer conversion rates.


Candidate Requirements

At least 3 years experience in a marketing conversion role or digital marketing. A customer-focused and goal-orientated mindset with a solid understanding of conversion rate optimization principles and best practices. Knowledge of all aspects of conversion enhancement, including copywriting, UX, and web analytics with experience conducting A/B and multivariate tests. Critical thinking, attention to detail and excellent project management skills to prioritize tasks effectively Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment. Strong analytical skills and the ability to interpret complex data sets coupled with excellent problem-solving skills and the ability to think creatively to improve conversion rates.

Areas of Responsibility

Implementation of new Automated Journeys with a focus on driving relevancy and personalisation of the messages.


Monitor all conversion touchpoints such as sign up, Failed FTDs, abandoned cc registrations, cross sells in different player baskets and different channels.


Structure journey's for improving conversion rates and player touchpoints.


Adapt Manual strategies that can then be implemented into automated strategies.


Identify problem areas in conversion, generate new ideas / technologies that we can use to improve conversion, test / improve Player Journeys' and UI/UX for conversion such as signup process, credit card registration, player onboarding, etc.


Analyze data from tests to identify patterns, identify key findings, make recommendations and share learnings based on results to positively impact customer experience, conversion rates and future feature developments. Own and maintain clear documentation of optimization tests, user journey updates and technical requests in systems such as Jira & Confluence Understand different traffic sources and identify what new users are seeking on-site Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests Collaborate with the marketing team to develop and execute conversion optimization campaigns, including landing page optimization, content optimization, and user experience improvements. Provide regular reports and updates on conversion optimization efforts and results to stakeholders.

Objectives

To identify areas of improvements across the websites and customer touchpoints, implementing solutions to increase conversion rates through new interventions and effective optimization techniques. To work with marketing, BI and the development team to ensure that changes made to journeys and feature roll outs improve conversion rates To track and report on progress of conversion rate improvements * To develop and maintain an expert level knowledge of current best practices for conversion rates